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Mark Peters : May 26th 2005 - 22:30 CET

Memorex added DuraLayer technology to Mini DVD


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MemorexMemorex added DuraLayer technology to Mini DVD : Memorex has added this protective bottom layer hard-coat to its entire line of Mini DVD products as a defense against the scratches, handling and dust particles that can physically damage recordable media. DuraLayer scratch-resistant technology protects discs from this type of physical damage so that consumers can feel confident that their treasured videos and photos are safe for years to come. Perfect for every movie maker who gets behind a camera, Memorex's rewritable Mini DVD-RW and write-once Mini DVD-R recordable discs are ideal for direct-to-DVD camcorders like the Sony Handycam, but also work in most DVD burners and players.
Memorex added DuraLayer technology to Mini DVDMemorex Mini DVD
The discs provide a compact storage method for multimedia presentations, videos, MP3 files and other data. At eight centimeters in diameter, these high-performance, high-quality Memorex Mini DVDs offer consumers an exceptional combination of performance and value, recording 1.4 gigabytes of data or up to 60 minutes of video.

Memorex DuraLayer - Best technology
"The growing popularity of our mini DVD line indicates that more and more consumers are discovering the convenience of these products. In addition to convenience, we want to offer end users the confidence of knowing that their priceless video and photo memories are as safeguarded as possible from the elements," said Brad Yeager, director of product marketing, optical media and accessories. "As the brand more consumers use to capture, save and share digital information, we will continue to push the envelope and provide our users with the best technology currently available."

Memorex DuraLayer technology - Pricing and Availability
Beginning in May, Memorex Mini DVD products with DuraLayer technology will be available in stores nationwide in convenient hang-tab blister packages of three DVD-RW discs with mini jewel cases or five DVD-R discs with mini jewel cases. Suggested retail pricing for each pack configuration is $17.99.

Is it live or is it Memorex?
Memorex Products, Inc. is the industry sales and marketing leader of digital media and media accessories. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is an influential brand in CD and DVD media, optical drives, and USB flash drives.





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