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Mark Peters : May 14th 2005 - 18:30 CET

Six Flags selects Pentax as digital camera sponsor


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PentaxSix Flags selects Pentax as digital camera sponsor : Pentax Imaging Company and Six Flags, Inc.announced today that the world's largest regional theme park company has selected one of the world's most popular photography manufacturers as a national sponsor and "The Official Digital Camera Of Six Flags Theme Parks" for its 28 U.S. parks, beginning with the 2005 theme-park season. Under the agreement, Pentax Imaging Company will expand its presence at the parks and have category exclusivity and promotional rights in-park. With tens of millions of visitors each year to Six Flags parks, Pentax Imaging Company anticipates significant sales potential in the partnership.
Six Flags selects Pentax as digital camera sponsorSix Flags theme park - Opportunities
"This marketing partnership benefits both of our companies as we share similar target demographics - families with children," said Hank Salemi, senior vice president of marketing, Six Flags. "It provides each of us with opportunities to create meaningful consumer and trade promotions that can grow our respective businesses. As for our visitors, they will enjoy the fun of capturing and sharing digital images of their Six Flags adventures with family and friends."

Pentax Imaging - Blends the fun
"This partnership blends the fun of a classic American theme park with a popular photography brand," said Ned Bunnell, director of marketing, for Pentax Imaging Company. "Six Flags is an American institution that offers a perfect background for visitors to capture and share memorable Pentax digital photography."

Six Flags & Pentax - Sponsorship
Under the new Six Flags sponsorship, park visitors will discover imaging opportunities around every bend. On three select days during the 2005 season Pentax camera owners who present their camera at any Six Flags theme park admissions area will receive one free admission to that park, valid that day. At ten select parks, Pentax Click Crews equipped with Pentax OptioWP digital cameras will take photos and offer photography assistance to guests. Park guests will be able to view the photos taken by the Click Crews via a special Pentax web page and may send and receive those images via email to friends and family members. And last but not least All Six Flags parks will feature Pentax Picture Spots where visitors may capture images of their group with life-size character cutouts of Six Flags' "Ambassador of Fun," Mr. Six, set against the backdrop of the park's thrilling rides and attractions.

Sponsorship Six Flags & Pentax - Strong return-on-investment
"We expect this sponsorship will deliver a strong return-on-investment in raising awareness of the Pentax Optio digital brand," added Ned Bunnell. "Digital photography will rarely be as easy, convenient and fun as it will for Six Flags visitors in the coming months."





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