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Mark Peters : May 14th 2005 - 18:15 CET
Samsung sponsors Nobel Museum's Global Exhibition

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SamsungSamsung sponsors Nobel Museum's Global Exhibition : Samsung Electronics and the Nobel Museum signed a sponsorship agreement today to officially endorse Samsung's sole sponsorship of the Nobel Museum's new worldwide traveling exhibition from 2007 to 2010. Under the terms of the agreement, Samsung will provide financial and in-kind support to the production and operation of the exhibition, and will equip the exhibition with the latest Samsung multimedia technologies. With a theme based on the life of the Nobel Prize founder, titled "Alfred Nobel and His Times," the international exhibition will start in 2007 and end in 2010, visiting one major world capital per year at a prestigious venue.
Samsung sponsors Nobel Museum's Global ExhibitionNobel Museum - Ceremony
Today's signing ceremony was held at the Nobel Museum in Stockholm and was attended by Nobel and Samsung officials and guests, including Mr. Michael Sohlman, Chairman of the Board of the Nobel Museum, Dr. Yung-Woo Han, senior adviser to the Nobel Museum; Professor Svante Lindqvist, Director of the Nobel Museum; Mr. Sunny Hwang, Vice-President of the Corporate Communications Team at Samsung Electronics; and Mr. Ui-Tack Kim, Managing Director of Samsung.

Nobel Museum - Samsung identifies with the theme of the exhibition
"We are proud of our association with the Nobel Foundation and excited at the opportunity to contribute to the development and mission of the Nobel Museum. In particular, Samsung identifies strongly with the theme of the exhibition on the life of Alfred Nobel, who as an inventor, entrepreneur and industrialist exemplified the ideals of innovation, global-mindedness, and corporate social responsibility," said Mr. Hwang.

About Nobel Museum
The Nobel Museum, founded in 1998 by the Nobel Foundation, is an established cultural institution based in Stockholm that attracts a growing number of visitors to both Sweden and its international exhibitions abroad. The first traveling exhibition - The Nobel Centennial Exhibition "Cultures of Creativity" - was launched in 2001 in commemoration of the centennial of the Nobel Prize and has visited such prominent sites, among others, as the National Science Museum in Tokyo (2002), the Rodin Gallery in Seoul (2002, where Samsung was a local sponsor), the Chicago Museum of Science and Industry (2003), the National Science Center in Kuala Lumpur (2004), and is currently on exhibit at the New York Hall of Science until the end of May.

About Samsung Electronics
Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies, with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 123,000 people in 93 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.





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