 MMCA & OMA - Open standard
The demonstrations illustrated the role of secure removable media in a DRM ecosystem such as Open Mobile Alliance DRM. Under the Cooperative Agreement with the OMA, the MultiMediaCard Association intends to collaborate with the Open Mobile Alliance to define an open standard for secure removable media in the OMA DRM framework.
MMCA & OMA - DRM ecosystem
According to Yves Leonard, MMCA Board Chairman, "End-users who want ease of use and portability of digital content to multiple playback devices will benefit from the extension of the Open Mobile Alliance DRM ecosystem to the SecureMMC v2.0. Both of our organizations are keenly mindful of the need for a positive user experience."
MMCA & OMA - Secure removable media
"Maintaining an open organization is the key to OMA's vision for broad industry participation with groups like the MMCA," said Jari Alvinen, Open Mobile Alliance, Chairman of the Board. "MMCA and OMA share common interests on standardization and target applications. The Agreement between OMA and MMCA will greatly enhance the development of secure removable media based on OMA DRM specifications."
About OMA (Open Mobile Alliance)
Open Mobile Alliance is a specification setting organization focused on developing interoperable mobile data services based on market requirements. OMA's External Liaison Program is designed to allow OMA to collaborate with outside organizations and standards bodies, like MultiMediaCard Association, and ensure broad industry participation in the development of these open, interoperable industry solutions.
About MMCA (MultiMediaCard Association)
The MultiMediaCard Association (MMCA) is the open standard organization that defines the physical, functional and interface specifications of MultiMediaCards (MMCs), the postage-stamp size, removable memory cards used in mobile phone, digital imaging and portable consumer electronics applications. While removable memory cards are the primary focus, the MMCA also supports the adoption of the MMC interface standard in other embedded or removable components and subsystems, such as hard disk drives.
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MMCA signed coorporation agreement with OMA : The MultiMediaCard Association (MMCA) today announced it has signed a Cooperation Agreement with the Open Mobile Alliance (OMA). The agreement between the two organizations aims at enabling technical collaboration in order to design secure removable media based on Open Mobile Alliance DRM (Digital Rights Management). The MultiMediaCard Association is the leading standards organization for removable memory cards in mobile phones, digital cameras and other consumer electronics devices. The MMCA demonstrated a DRM application on SecureMMC Cards at the 3GSM World Congress in February and at CTIA Wireless in March. 
