Canon EOS M5 Fujifilm GFX 50S Sony CyberShot RX100 V Nikon D5600 Panasonic Lumix GH5 Sony Alpha 6500
Canon EOS M5 Fujifilm GFX 50S Sony CyberShot RX100 V Nikon D5600 Panasonic Lumix GH5 Sony Alpha 6500
  News Headlines APPLE CANON FUJIFILM HTC HUAWEI LG MICROSOFT NIKON OLYMPUS PANASONIC PENTAX SAMSUNG SONY  
Lets Go Digital
 
     
Powered by True
Counted by OneStat.com
Mark Peters : May 3th 2005 - 22:45 CET
Lyra Research: Women prefer Kodak digital cameras

Digital Camera Review Test Appareil Photo Numerique Prueba camara digital Digitale Camera Test Dijital Kamera Incelemeleri Digitalkamera Test Digitalkamera
KodakLyra Research: Women prefer Kodak digital cameras : According to Lyra Research's 2004 U.S. Digital Photography Survey, more than 20 percent of women surveyed use a Kodak digital camera, while only 10 percent of men made Kodak their brand of choice. Men appear to prefer Canon digital cameras, with almost 17 percent of male respondents using that brand. "The explanation is that women in general are less comfortable with technology and therefore are more attracted to trusted brands," says Charles LeCompte, president of Lyra and director of Lyra's Digital Photography Advisory Service. "And the biggest brand in photography is, of course, Kodak."
Lyra Research: Women prefer Kodak digital camerasDifferences between men and women
The primary goal of the survey was to examine the photo-printing behavior of a representative sample of U.S.-based digital photographers. The survey also asked users about many other issues, including their photo-taking, photo-storage, and photo-sharing habits and their use of camera phones. Further gender differences identified include that women own less equipment in general than men, do less with the equipment they own, and prefer products that are technologically the simplest.

Lyra Research - Women lead busy lives
Perhaps most interestingly, women prefer printing direct from their camera or direct from a docking station. At least some of these differences can be attributed to the busy lives that many women lead - many juggle child and family care with taking care of their homes, running home businesses, and/or working full-time jobs for others, all of which limits their time to explore and adopt more complex technologies.

Lyra Research - Lyra’s Digital Photography Advisory Service
This information can be found in Lyra's Digital Photography Advisory Service, an online competitive research service for marketing and product managers in the digital camera, photo-quality printer, and online photo-service industry. Lyra recently announced that a new team headed by Lyra President Charles LeCompte will manage all content and client support for the service, including industry trend analyses, primary market research, and product forecasts for digital camera, photo-printing, and online photo-service markets. Steve Hoffenberg and Larry Jamieson, senior analysts and experts on digital cameras and photo printers, respectively, advise and contribute to the service's direction and content. Suzanne Boozer, a research analyst for Lyra, contributes written analysis to the service.

About Lyra research
Founded in 1991, Lyra research is recognized worldwide as the leading provider of market, product, and technology information and analysis focused on the imaging industry. Lyra Research provides targeted information on printers and copiers, digital photography, and imaging supplies to more than 2,000 clients in more than 40 countries. Lyra's portfolio of services includes leading industry newsletters, special market reports, advisory services, conferences, and custom consulting.





   Kodak rises to nr.3 in global digital camera sales
   Kodak digital camera tips about image quality
   Kodak is Proud Partner of Americas National Parks
   Next  Lexmark Premium Photo Paper introduction
   Previous  SanDisk appoints Khandker Quader to Vice President
   News by brand:Kodak
   News by category:Source of Information
   News by brand and category:Kodak Source of Information


Android smartphone
Latest Kodak announcements
Kodak digital cameras and virtual reality gear
Kodak IM5 smartphone
Kodak at CES 2015
Kodak All in One Printer
Kodak EasyShare C135 Sports camera
Kodak EasyShare M215
Kodak EasyShare M565
Kodak EasyShare Z5120
Kodak M750 Wireless Camera
Kodak EasyShare Touch M5370
Kodak EasyShare C1530
Kodak EasyShare M522
Kodak EasyShare M532
Kodak EasyShare M552
Kodak EasyShare M583
 
Twitter LetsGoDigital
Latest news headlines
MWC 2017: Dutch startup unveils dual-calling app
Smartphone unveiled with Dual Pixel technology
Unlimited Photo Streaming Service for professionals
Mobile World MMIX Summit 2017
BMW selects Garmin for infotainment supplier
Sigma Global Vision Art and Contemporary lenses
LG G6 handset comes with attractive design elements
LG smartphone survey 2017
Casio introduces G-Shock watch for women
Qualcomm unveils Snapdragon X20 Gigabit LTE modem
Qualcomm unveils 5G New Radio prototype system
Qualcomm Technologies to support Android Things OS
Panasonic connected technology at Mobile World 2017
Canon offers ProStream premium printing solutions
World's First Medical Smart Watch unveiled in Taiwan
   
CanonCasioFujifilmNikonOlympusHTCSamsungSonyPanasonicNokia
  Accessories Android Apps Camcorders Digital cameras Mobile phones Smartphones Software Tablets   CES CeBIT Gadgets IFA Photokina PMA