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Mark Peters : May 6th 2005 - 11:45 CET

Digimarc MyPictureMarc 2005 to protect images


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DigimarcDigimarc MyPictureMarc 2005 to protect images : Digimarc Corporation today announced the launch of Digimarc MyPictureMarc 2005, bringing photographers and creative professionals new layers of security to protect their digital image collections. Digimarc MyPictureMarc 2005 delivers new digital watermarking technology, enhanced digital rights management tracking, online image backup and free visual watermarking. The new MyPictureMarc 2005 plug-in is immediately available for download on the website of Digimarc, supporting all current Adobe Systems Photoshop 7 and higher products, as well as Photoshop Elements 1.0, 2.0 and 3.0.
Digimarc MyPictureMarc 2005 to protect imagesDigimarc MyPictureMarc 2005
"Adobe is very excited to see the added value that Digimarc is delivering with its MyPictureMarc 2005 plug-in release," said Kevin Connor, director, product management for professional digital imaging, Adobe Systems. "The product's new features such as more robust covert watermarking, new visual watermarking capabilities and online image storage reinforce Digimarc's expertise in providing image protection to our joint customers and nicely complement our Photoshop CS2 offering."

Digimarc - New layers of security technology
Digital imaging has migrated from pre-press to a mainstay of the imaging workflow: from capture, to the digital darkroom, distribution collaboration and publication. To be effective in this paradigm creative professionals need professional-grade protection throughout the process for their digital images. Building on a decade of copyright protection experience, MyPictureMarc 2005 brings together new layers of security technology to help protect digital image portfolios.

Digimarc MyPictureMarc 2005 - Features
New features of MyPictureMarc 2005 include core digital watermarking innovations, which enables image owners to weave persistent copyright identification into photos with even less visible impact and stronger durability than ever before. It is also possible to link from watermarked images to the owner's collection, facilitating licensing. Digimarc also included a online photo backup and sharing service that directly connects to the user's desktop. And free visual watermarking capabilities, providing a first line of protection with an overt stamp of ownership that complements Digimarc's digital watermarking layer of image protection.

MyPictureMarc 2005 - Responds to the needs
"As the professional imaging market continues its rapid evolution, creative professionals are demanding professional-grade digital asset and rights protection solutions," said Nicole Elovitz, product manager, Digimarc. "MyPictureMarc 2005 responds to these needs with innovative features offering complete lifecycle protection, backed by a community portal for ongoing delivery of tools, tips and advice."

Digimarc MyPictureMarc 2005 - Image copyright protection
Since launching its digital watermarking products to integrate and ship within Adobe Photoshop in 1996, Digimarc has become known for image copyright protection, tending to the two factors that drive a creative professional's business: attribution and compensation. Today, thousands of photographers and creative professionals use MyPictureMarc in millions of images to communicate copyrights and track use of their images on the public Internet. Digimarc MyPictureMarc software is available as a free download and includes visual watermarking at no charge. MyPictureMarc services are available starting at $49. This includes a one-year license to watermarking services, and a free trial of MyPictureMarc's online backup service with 500MB of storage.

About Digimarc
Digimarc Corporation, based in Beaverton, Oregon, is a leading supplier of secure media solutions used in a wide range of security, identification and digital media content applications. Digimarc provides products and services that enable production of more than 60 million personal identification documents, including two-thirds of U.S. driver licenses and IDs for more than 20 countries. Digimarc's digital watermarking technology provides a persistent digital identity for various media content and is used to enhance the security of financial documents, identity documents and digital images, and support other media rights management applications.





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