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Ricoh signed GBP10 Million sponsorship deal
Mark Peters : May 7th 2005 - 03:00 CET
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RicohRicoh signed GBP10 Million sponsorship deal : Ricoh signed a GBP10 million sponsorship deal with the Arena Coventry securing the international naming rights. The Ricoh Arena will be a venue for some of the UK's most high profile sports and entertainment events attracting big names of the calibre of Kylie Minogue, U2 and David Bowie. The GBP113 million development expands over 72 acres and is less than two hours' drive time for 75% of the mainland UK population. The 32,000-seat Arena will become home for Coventry City Football Club and will feature a 6,000sq metre exhibition and events hall capable of holding 8,000 people and a 1,000-seater banqueting suite, as well as 65 hotel rooms and a health and fitness suite.
Ricoh signed GBP10 Million sponsorship dealRicoh Arena - UK launch pad
Isle of Capri will open a major casino on site next year and has plans to develop the UK's largest resort casino. The Tesco superstore opened in December and is one of the largest in Europe. For Ricoh, this venue will provide a headquarters from which several new strategic services will be directed, allowing the company to achieve 30 per cent growth over the next three years. Ricoh is already the 8th largest IT company in the world offering a broad range of digital, networked products, including copiers, printers and scanners.

Ricoh - Number one market share in Europe
Ricoh holds the number one market share in Europe in its chosen market place and has existing experience in sponsoring stadiums such as the hugely successful 'Ricoh Coliseum' in Toronto, Canada. Takahisa Yokoo, MD of Ricoh UK said: "We are extremely pleased to be involved with such a high profile and exciting development. The Ricoh Arena will act as a real launch pad for our major UK expansion initiative."

Ricoh Arena - A landmark building
The Ricoh Arena will be highly visible - passed by 52 million vehicles a year, on the flight path for two international airports, have 2.5 million visitors each year and rooftop signage purported to be visible from the moon! Paul Fletcher, Chief Executive of Arena Coventry Ltd, which will manage the new development, is delighted with the deal. He said: "Ricoh is a market leader in its field and a truly international company with multi-million pound businesses across the globe. It means it is the ideal partner for the Arena, which is one of the most prestigious arenas, conference and exhibition centres in the country. "The Ricoh Arena will be a landmark building that will create a new gateway into the city and provide one of the most unique facilities in the country."

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