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Mark Peters : May 1st 2005 - 22:10 CET
Panasonic AA and AAA-size Oxyride battery

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PanasonicPanasonic AA and AAA-size Oxyride battery : Panasonic today unveiled a new, first-of-its-kind AA and AAA-size power cells, Oxyride Extreme Power, featuring the next generation in battery technology specifically designed for the digital era. Representing the most significant developments in primary battery technology in 40 years - since the introduction of alkaline - Panasonic's new battery is more powerful and durable than alkaline, providing users with a high-power, long-lasting energy source. The new dry battery will be integrated in Panasonic's battery range as a new category called Oxyride, and will be available in the United States in the spring of 2005.
Panasonic AA and AAA-size Oxyride batteryPanasonic Oxyride Extreme power
"The digitalization of electronic devices has generated a strong demand for small, lightweight and high-performance batteries," explained Brian Kimberlin, Director of Marketing for Panasonic Battery. "In response to this demand, Panasonic developed the next genera-tion battery to keep pace with the growing power needs of today's portable, high-drain electronic devices. The new Oxyride cell keeps its voltage on a high and stable level, which is ideal when powering digital devices such as digital still cameras, handheld games, and portable audio products."

Panasonic AA and AAA-size Oxyride battery - Durability
In independent lab testing, new AA-size Oxyride cells lasted twice as long as alkaline cells. That results in double the amount of pictures and more rapid flash recovery time in digital cameras. In other high-drain digital and electronic devices, such as MP3 and CD players, the batteries averaged 1.5 times more power than Panasonic's alkaline cells for more playing time. To demonstrate the extreme power of Panasonic's new battery, the company is showcasing how two AA-size Oxyride batteries are capable of powering a 40-pound car with 100-pound driver for approximately three-quarters of a mile at the 2005 Consumer Electronics Show in Las Vegas.

Panasonic Oxyride Extreme Power battery - Next generation technology
The Oxyride Extreme Power battery was developed with a technology based on a combination of newly developed materials and an advanced manufacturing process. The newly adopted cathode materials (Oxy Nickel Hydroxide and newly developed manganese dioxide and graphite) allow an increase in the quantity of the pouring amount inside the battery and a controlled mixing ratio, leading to higher voltage and current. Additionally, a new vacuum pouring technology enables the quantity of electrolyte in the battery to be increased, resulting in higher durability. With the combination of these technological developments, Panasonic's new Oxyride Extreme Power battery allows users to enjoy the benefits of improved power performance and durability.

Panasonic Oxyride Extreme Power batteries - Pricing and Availability
Oxyride Extreme Power Batteries will be introduced in the spring of this year in a new user-friendly packaging that will be used throughout the Panasonic Battery line. The suggested retail price is set on $3.99 for both the 4-pack AA-size ZR-6XA/4B as the 4-pack AAA-size ZR-03XA/4B.

About Panasonic
A leading name in consumer electronics, Panasonic markets a wide range of high-quality alkaline, lithium, and rechargeable nickel-metal hydride batteries for photo and consumer electronics use. Panasonic consumer batteries are manufactured by Matsushita Battery Industrial and marketed in the United States. Matsushita Battery, a wholly-owned subsidiary of Matsushita Electric Industrial, is one of the world's leading full-range battery research and manufacturing companies. With 26 factories in 16 countries, the company manufactures batteries for consumer, industrial and OEM use, and is committed to working in harmony with the global environment.





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