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Mark Peters : April 16th 2005 - 10:20 CET

Siemens and Canon become strategically partners


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CanonSiemens and Canon become strategically partners : Today the Communications Group at Siemens AG announces its intent to strategically partner with Canon, the leader in the photo printer market. Understanding that the compatibility of their products offer consumers advanced photography options with Direct Printing, users of high-resolution camera phones, such as the Siemens S65 and SF65 will be able to conveniently print cable-free with Canon photo printers such as the PIXMA iP90 and the SELPHY DS700. Using existing connectivity technology standards, such as Bluetooth wireless technology and IrDA , makes this possible without using a PC. This partnership combines the best of both the photographic and mobile phone worlds.
Siemens and Canon become strategically partnersCamera phones - Great acceptance
“Camera phones are enjoying great acceptance on a global base”, said Jens-Thomas Pietralla Chief Marketing Officer of Siemens Communications. “Camera phones with increased camera resolution and convincing picture quality, such as the Siemens S65 and SF65, are opening the market for new imaging experiences, paving the way for the convergence between the photo and communications industries. The partner-ship with Canon represents a valuable milestone in Siemens’ mobile imaging. ”

Siemens - Printing images directly from the camera phone
Images captured with Siemens high-resolution camera phones are sent directly to the printer via standard connectivity technologies like IrDA or Bluetooth technologies to produce high quality prints. Sharing pictures and photo albums is easier with this new compatibility of technology. Images taken with Siemens camera phones can be printed in any location thanks to the transportability of the lightweight printers. The images which offer a resolution of up to 1.3 mega pixels can be printed with a superb quality using Canon inkjet printers .

Canon - Inkjet printers are the ideal choice
"Canon inkjet printers are the ideal choice for printing photos captured with camera phones. Our lineup of photo-quality inkjet printers can produce prints in sizes from credit card to standard photo formats, satisfying a wide range of printing demands", said Yutaka Komiya, Deputy Chief Executive of Canon Inc.'s Inkjet Products Operations. "At Canon, we aim to contribute to the expansion of mobile devices that can be used in connection with our printers, and to enhancing print content to meet the ever-evolving needs of our users. I believe that this partnership with Siemens will open the door to new and exciting possibilities for Canon inkjet printers".





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