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Mark Peters : April 16th 2005 - 18:40 CET

HP completes acquisition of Snapfish


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HPHP completes acquisition of Snapfish : HP today announced the completion of its acquisition of Snapfish, a leading online photo service. Effective today, Snapfish has joined HP's Consumer Imaging and Printing business led by Larry Lesley, senior vice president. Both current and new Snapfish customers will continue to experience easy access to high-quality photo products and services when visiting the website of Snapfish. These include free online photo sharing, photo storage and management, free editing tools and software, online print ordering, wireless imaging services for camera phone and color handset users, and more than 70 personalized photo products - from calendars to hardbound photo albums to dog leashes.
HP completes acquisition of SnapfishHP - Affordable and simple
Whether a consumer wants the immediate gratification of printing photos at home or the simplicity of ordering a large batch of prints or photo merchan-dise online, HP now provides a more affordable, simple and comprehensive digital photography experience. Snapfish has 14 million registered members and is growing at a rate of more than 500,000 members per month, due in large part to high customer satisfaction, more than 90% of Snapfish's customers have recommended the service to others.

HP - Offers consumers a unrivaled choice
"Snapfish's expertise in online photo services, coupled with HP's worldwide customer reach, will enable HP to capitalize on the growing market for online photo printing," said Lesley. "Through this acquisition, HP will be able to offer consumers unrivaled choice when deciding how, when and where they share, store and print their photos."

About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended Jan. 31 2005, HP revenue totaled $81.8 billion.





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