Samsung NX500 Sony CyberShot HX90 Canon PowerShot G3 X Panasonic DMC-FZ330 Nikon Coolpix P900 Olympus Stylus 1s
Samsung NX500 Sony CyberShot HX90 Canon PowerShot G3 X Panasonic DMC-FZ330 Nikon Coolpix P900 Olympus Stylus 1s
  News Headlines Apple Canon Fujifilm HTC Huawei LG Microsoft Nikon Olympus Panasonic Pentax Samsung Sony  
Lets Go Digital
 
     
Powered by True
Counted by OneStat.com
Matsushita plans to enter the Digital SLR market
Mark Peters : April 8th 2005 - 04:00 CET
Digital Camera Review Test Appareil Photo Numerique Prueba camara digital Digitale Camera Test Dijital Kamera Incelemeleri Digitalkamera Test Digitalkamera
PanasonicMatsushita plans to enter the Digital SLR market : Matsushita plans to ship single-lens reflex (SLR) digital cameras with interchangeable lenses in 2006. The cameras will comply with the "four thirds system" mounting standard pushed by Olympus Optical Co, Ltd of Japan, and the firms will jointly develop products and key components. "Even if we achieve modest success in digital home appliances, where the pace of technological progress is so rapid, we could lose our lead at any time," explained a spokesperson for Matsushita Electric Industrial Co, Ltd of Japan. "Now that we've achieved a degree of success in compact cameras, we think it's time to build a powerful brand name in the field."
Matsushita plans to enter the Digital SLR marketMatsushita - Digital SLR market
The digital SLR market is currently dominated by name-brand firms Canon Inc of Japan and Nikon Corporation of Japan. Between them, these two companies commanded 60% of the Japan market as of December 2004, by volume. Much of the reason for their current position is the strong demand by users who want to use the interchangeable lenses from their older silver nitrate film cameras in new digital cameras.

Matsushita - Released SLR camera
Matsushita's move to challenge these established market leaders is being made by releasing a flagship product: a digital SLR camera, which it is hoped will provide a major boost to the firm's digital camera business. According to Nikkei Market Access, the company's global shipments for digital cameras in 2004 reached only 3% by volume.

Matsushita - Smaller digital SLR cameras
There are two key reasons why Matsushita decided to enter the digital SLR market. The first is that consumers who either don't own silver nitrate film SLRs or don't use them are likely to make up the majority of demand for digital SLRs in the future. It is expected that this type of user will be less likely to need cameras capable of using their existing interchangeable lenses. The second reason is that with the four thirds system and the proprietary high-density packaging technology used in the DMC-FX7, Matsushita believes it will be able to produce bodies and lenses smaller than those used on silver nitrate cameras. In fact, many engineers in the field agree that the four thirds system is technically superior for use in compact digital SLRs. For Matsushita, the lack of compatibility with legacy interchangeable lenses does not represent any obstacle to its entry into the field.

Matsushita - Essential of speed
The development effort required to enter the digital SLR field was very short - less than a year. As a source at the firm pointed out, though, "Speed is essential to success in the digital appliance market. With the assistance of Olympus Optical we will make full use of our accumulated technical resources."

   Panasonic brand replaces Matsushita Electric
   Panasonic 2.0 mju MOS image sensor
   Panasonic unveils new D-Snap SV-AS30 and SV-AS3
   Next  DIWA Gold Award to Konica Minolta Dynax 7D
   Previous  Olympus Europe corporate reorganisation
   News by brand:Panasonic
   News by category:Accessories
   News by brand and category:Panasonic Accessories
   Sony Alpha 6000 - $448.00
   Sony CyberShot DSC RX100 IV - $849.00
   Panasonic Lumix DMC LF1 - $
   Nikon D750 - $1996.95
   Nikon D7200 - $849.00
   Nikon D3300 - $396.95
   Canon EOS 760D - $
   Canon EOS 750D - $
   Samsung NX3000 - $
   Nikon D3200 - $339.00


LetsGoDigital digital camera magazine
Latest Panasonic announcements
Panasonic Lumix DMC-GX85
Panasonic DMC-GX80
Panasonic Lumix G Vario 12-60mm zoom lens
Panasonic LUMIX G 100-400mm Telephoto-Zoom lens
Panasonic LUMIX TZ100 compact travel camera
Panasonic LUMIX DMC-TZ80
Panasonic 4K camcorder range
Panasonic AJ-PX380 shoulder-mount camcorder
Panasonic Lumix G7
Panasonic Lumix DMC-G7 records 4K video
Panasonic Post Focus Technology
Panasonic Lumix GX8
Panasonic Lumix DMC-FZ330 superzoom camera
Panasonic LUMIX GF7
Panasonic Lumix DMC-GF7
 
Twitter LetsGoDigital
Latest news headlines
Leica M-D digital rangefinder camera
HTC One M9 Prime Camera Edition
Lenovo ZUK Z2 Pro Android phone
ZTE Blade L5 Plus budget phone
ZTE Blade S7 smartphone with catchy appearance
Three cheap Android-based smartphones
Microsoft Lumia 650 business phone
Fujifilm X-T10 premium interchangeable lens camera
Samsung Galaxy S7 available colors
SanDisk Extreme Plus MicroSDXC memory card
Fujifilm X-series mirrorless infrared camera
Canon EOS Rebel T6 entry-level DSLR camera
Huawei P9 smartphone series
Huawei P9 Plus
Huawei P9
   
CanonCasioFujifilmNikonOlympusHTCSamsungSonyPanasonicNokia
  Accessories Android Apps Camcorders Digital cameras Mobile phones Smartphones Software Tablets   CES CeBIT Gadgets IFA Photokina PMA