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Canon wins 2 DIWA awards for digital cameras
Dennis Hissink : April 5th 2005 - 03:00 CET
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CanonCanon wins 2 DIWA awards for digital cameras: Canon has been awarded two prizes by DIWA for outstanding digital cameras: the Canon EOS 20D received DIWA's Platinum Award for the best 'Digital System Camera' of 2004, and the Canon IXUS 40 won a gold medal in the Amateur Digital Mini Camera category. Throughout the year, DIWA members rigorously test and review digital imaging products, awarding those with the highest scores gold, silver or bronze medals. Once a year, one of the gold winners from each of three categories is selected by the members as the best of the best, honoured by a DIWA Platinum Award. "At Canon we are delighted to receive these two prestigious DIWA awards," said Mogens Jensen, Head of Canon Consumer Imaging Europe.
Canon wins 2 DIWA awards for digital camerasCanon EOS 20D - DIWA Platinum Award
Launched in August 2004 with a newly developed second generation APS-C size 8.2 Megapixel CMOS sensor, 5fps shooting speed and Canon’s distance-linked ETTL II flash system, the EOS 20D was the first semi-professional camera to deliver all the performance, speed and flexibility of high-end film SLR cameras. DIWA applauded the camera, stating that "the EOS 20D took a giant leap in the never-ending process of technological development, improvement and perfec- tion, elevating image quality and camera performance to a new standard ? Professionals and serious photo enthusiasts alike embrace the camera for its outstanding value for money." DIWA also praised the camera’s speed, achieved through Canon’s advanced DIGIC II processor, commenting "? the EOS 20D overtakes many of its rivals in terms of shooting speed, processing speed, storing speed and camera response".

Canon Digital IXUS 40 - DIWA Gold Award
The super stylish Digital IXUS 40, launched in September 2004, benefits from a breakthrough in lens material science, making it one of the smallest ever cameras from Canon to feature a 3x optical zoom. For superb image quality at break-neck speed, all primary camera functions in the Digital IXUS 40 are handled by Canon’s dedicated second generation DIGIC II processor – the same technology driving Canon’s EOS-1 pro-series digital SLRs. DIWA awarded the Digital IXUS 40 a gold medal in recognition of its overall qualities, performance and value, commenting that it qualified for the award thanks to 4 Megapixel resolution, 3x optical zoom with 2 newly developed UA (Ultra-high Refractive Index Glass Moulded (GMo) Aspherical lens) elements, DIGIC II performance and an 'over-sized' 2.0-inch LCD display.” DIWA added that the camera was reviewed with “convincing proof of astonishing performances, despite of its ultra small dimensions."

Canon - Revolutionising digital photograpy
Figures released this month by IDC confirm that Canon is the market leader in Western European digital camera sales for the third consecutive year. Canon increased its leadership position in 2004 to claim a 16.8% share of the entire Western European digital camera market, which saw total shipments across all brands exceed 25 million units. With sales of 4.2 million units of digital SLR (D-SLR) and compact digital cameras in 2004, Canon has achieved an increase of over 66% on equivalent sales in 2003. In terms of speed and resolution, Canon now has the leading performance camera in every D-SLR segment; all launched since January last year:
- EOS-1Ds Mark II - 16.7 Megapixel full frame 35mm sensor, 4 fps
- EOS-1D Mark II - 8.2 Megapixel APS-H size sensor, 8.5 fps
- EOS 20D - 8.2 Megapixel APS-C size sensor, 5.0 fps
- EOS 350D Digital - 8.0 Megapixel APS-C size sensor, 3.0 fps

DIWA Awards - Comprehensive and detailed testing
The Digital Imaging Websites Association (DIWA) is a fast growing group of independent Web-based specialist publications dedicated to digital imaging. DIWA product test awards are exclusively decided through the analysis of multiple test scores from different DIWA testers, testing different samples of the same product. A very detailed and comprehensive standardised scoring procedure is employed, tailored carefully for each product category.

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