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HP acquires Online Photo Service Snapfish
Mark Peters : March 22th 2005 - 00:06 CET
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HPHP acquires Online Photo Service Snapfish : HP today announced that it has signed a definitive agreement to acquire Snapfish, a leading online photo service. Snapfish's expertise in online photo services, coupled with HP's worldwide customer reach, will rapidly enhance HP's ability to capitalize on the growing market for online photo printing. Snapfish offers high-quality photo products and services. These include free online photo sharing, photo storage and management, free editing tools and software, online print ordering, wireless imaging services for camera phone and color handset users, and more than 70 personalized photo products, such as calendars, mousepads and the like.
HP acquires Online Photo Service Snapfish HP and Snapfish - Strategic move
Snapfish also provides infrastructure services to retailers, internet providers and wireless carriers, allowing them to offer these products and services to their own consumers. "Bringing Snapfish into HP's digital photography portfolio is a strategic move for both companies," said Larry Lesley, senior vice president, Consumer Imaging and Printing, HP. "By offering this online photo service through Snapfish, we will be able to offer a greater choice on how, when and where to share, store and print your photos."

HP and Snapfish - Expanded mix of quality
"The combination of HP's leadership in digital imaging and home printing with Snapfish's leadership in online photography will provide our customers and partners with an expanded mix of quality, value and choice that we believe no comparable business can provide," said Ben Nelson, president of Snapfish, who will lead the new division within HP. "Snapfish customers should know that, following the acquisition, the key benefits of our service and their overall digital photography experience will only get better." Whether a consumer wants the immediate gratification of printing photos at home or the simplicity of ordering a large batch of prints or photo merchandise online, HP and Snapfish will provide a more simple, affordable and comprehensive digital photography experience. The acquisition, which is subject to various standard closing conditions, is expected to close in April 2005.

HP and Snapfish - Customers
Snapfish has more than 13 million registered members and is growing at a rate of more than 500,000 members per month due in part to high customer satisfaction - 90 percent of Snapfish's customers have recommended the service to others. Snapfish customers will enjoy the same benefits they receive today, along with added benefits from HP's digital photography portfolio, including easy access to products and information that will help enhance their digital photography experience. In addition, all of their images and personal information will remain safe and secure.

About Snapfish
Snapfish, which is based in San Francisco and has operations in the United Kingdom, enables film camera, digital camera and camera phone users to share, print and store their most important photo memories at the lowest prices - online or off. Snapfish is the most often used site for printing digital photographs online, according to InfoTrends.

About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended Jan. 31, 2005, HP revenue totaled $81.8 billion.

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