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Memorex USB TravelDrives with U3 platform support
Mark Peters : March 22th 2005 - 00:00 CET
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MemorexMemorex USB TravelDrives with U3 Platform Support : U3 and Memorex announced today that Memorex will introduce a new line of USB flash drives with built-in U3 support. U3's software and hardware specification will enable select Memorex TravelDrives to carry and run software applications and system utilities on any host PC, further increasing the versatility of these tiny, highly portable, data storage devices. Memorex is the leader in consumer digital storage products, including USB 2.0 flash drives. U3 has developed a platform for license by device manufacturers, and has assembled a community of software developers who support the U3 platform by creating applications that will work on smart USB flash drives.
Memorex USB TravelDrives with U3 platform supportMemorex - Widely recognized
"Memorex is widely recognized and trusted by consumers who are looking for cutting-edge technology products that are readily available in consumer electronics retail locations," said Allen Gharapetian, vice president of marketing and product development of Memorex. "Building our highly praised TravelDrive products with U3 technology indicates how serious we are about bringing flash storage innovations to our consumers; as we have done in the optical storage category for more than a decade."

U3 - Smart USB flash drive
"We believe that the next generation of personal computing is going to be made possible by the smart USB flash drive," said Kate Purmal, chief executive officer of U3. "Consumers won't have to carry around a laptop or any wireless device to stay productive; instead they'll have their desktops on one of their favorite smart USB flash drives. This couldn't have been possible before without the research, patented computing technology and expertise from the USB flash drive market leaders."

U3 - Three components
The U3 platform includes three components. U3's hardware specification gives manufacturers the core technology to build their smart USB flash drives. The U3 software developer kit includes sample code, a standard set of application programming interfaces (APIs), and thorough documentation. The U3 Launchpad is a friendly graphical user interface that is used to access and run applications. Memorex expects to ship U3 powered TravelDrives to national retailers later this year.

About Memorex
Memorex Products, Inc. is the industry sales and marketing leader of digital media and media accessories. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is an influential brand in CD and DVD media, optical drives, and USB flash drives. Memorex is headquartered in Cerritos, Calif.

About U3
U3 is based in Redwood City, Calif. Backed by M-Systems and SanDisk, U3's objective is to transform the USB flash drive from a simple storage device into a new consumer product that people can use to carry, store and launch their own applications from any PC, wherever they go.

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