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Mark Peters : March 22th 2005 - 00:04 CET

PhotoChannel 7-Eleven prepaid photo print service


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PhotoChannelPhotoChannel 7-Eleven prepaid digital photo printing service : PhotoChannel Networks and DataWave today announced the launch of a new prepaid product to be retailed by 7-Eleven. 7-Eleven is the first retailer to capitalize on PhotoChannel and DataWave’s technological advancement by launching its own branded photo website to be fuelled by prepaid card sales in store. This service builds on the partnership PhotoChannel and DataWave announced last year whereby the two companies had integrated their technology so that retailers using the DataWave Point of Sale Activation (POSA) technology can sell online prepaid print products.
PhotoChannel 7-Eleven prepaid photo print servicePhotoChannel 7-Eleven - Mainstream
“Having a retailer such as 7-Eleven is a significant sign of how printing digital images has reached the mainstream,” said Peter Fitzgerald, Chairman, President and CEO of PhotoChannel. “The demand for prepaid long distance, prepaid wireless and prepaid online music continues to grow at an explosive rate and the retailers selling these services realize that adding prepaid digital printing can help them reach new and untapped markets, all without any inventory carrying costs."

PhotoChannel 7-Eleven - Very interesting
“The power of the PhotoChannel prepaid product and their integration with the retailers’ Point of Sale systems via DataWave is just beginning to be understood,” said Phil Metford, Publisher of C.E.BIZ magazine. “With the prolific sales of digital cameras in the marketplace, retailers that have never been in photofinishing before will be able to participate by selling either private branded cards as 7-Eleven is doing, or cutting deals with national photographic brands to offer their prepaid print card products. I can see digital cameras or camera phones being sold with an included prepaid photofinishing card even if the retailer does not offer photofinishing services. At the same time the number of locations selling prepaid print cards will soar, as there is a great return on investment. If I was a retailer I’d be very interested in partnering with PhotoChannel.”

PhotoChannel 7-Eleven - Order pictures
The 7-Eleven prepaid print card, available at over 500 7-Eleven stores nationwide in Canada, sells for $25.00 and provides consumers with up to 55 professionally developed prints from their digital camera ranging in size from 4” x 6” to 8” x 10” prints. Utilizing the DataWave POSA system, the prepaid print card is activated upon checkout resulting in zero inventory carrying costs or risk. To order pictures, customers upload their digital photos to the 7-Eleven photo website, place their order and check out using their prepaid card. Once their order is placed, they will have their film-quality prints, printed on Kodak paper, delivered right to their door. No credit card is ever needed.

Datawave - First prepaid digital print card
"With 7-Eleven being a leader in prepaid phone card sales and PhotoChannel being the undisputed leader in online print service technology and provisioning, it makes perfect sense that we'd team up with them to offer the first POSA prepaid digital print card ready for sale outside of photo retailers in the Canadian market," said Bill Turner, VP Business Development for DataWave. "As DataWave expands our product lineup beyond long distance, wireless and music downloads, having partners like PhotoChannel will provide our retail partners with an increasing range of quality services and convenience."





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