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Mark Peters : March 22th 2005 - 00:01 CET

Verbatim USB flash drive with U3 platform support


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VerbatimVerbatim USB flash drive with U3 platform support : U3 and Verbatim Corporation announced today that Verbatim will make a new type of USB flash drive by using the U3 platform. Called a smart USB flash drive, these drives enable consumers to carry all of their personal computer settings, applications and data for use on any PC wherever they go. Verbatim is a leader in the development and marketing of high-quality products for storing, moving and using digital content. U3 has developed a platform for manufacturers to license, and has assembled a community of developers who support the U3 platform by creating applications that will work on all smart USB flash drives.
Verbatim USB flash drive with U3 platform supportVerbatim - Smart Store 'n' Go
"As a worldwide leader in data storage, we understand the concerns of consumers who buy our products. They want solutions that are easy to use, have robust security features and are readily available," said Ronan Ryan, product marketing director of Verbatim. "Our new smart Store 'n' Go USB flash drives will exceed our customers' expectations as they are built using the patented and one-of-a-kind U3 platform."

Verbatim - Smart USB flash drive
"Smart computing is really here with the promise of smart USB flash drives," said Kate Purmal, chief executive officer of U3. "Why carry a laptop, when you can store all of your data and applications on a smart USB flash drive that easily fits in any pocket. With patented computing technology and top-notch security, the smart USB flash drive is truly the tool for mobility."

U3 - Three components
The U3 platform includes three components. U3's hardware specification gives manufacturers the core technology to build their smart USB flash drives. The U3 software developer kit includes sample code, a standard set of application programming interfaces (APIs), and thorough documentation. The U3 Launchpad is a friendly graphical user interface that is used to access and run applications. The new Verbatim smart Store 'n' Go USB flash drives will be available worldwide this year.

About Verbatim
Verbatim Corporation, a Mitsubishi Kagaku Media Company, is an international organization that develops and markets innovative, high-quality products for storing, moving and using digital content. Known for its leadership in the removable storage media and related accessories markets, the company provides reliable, unique technologies and products that are highly sought after and broadly distributed worldwide.

About U3
U3 is based in Redwood City, Calif. Backed by M-Systems and SanDisk, U3's objective is to transform the USB flash drive from a simple storage device into a new consumer product that people can use to carry, store and launch their own applications from any PC, wherever they go.





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