Samsung NX500 Sony CyberShot HX90 Canon PowerShot G3 X Panasonic DMC-FZ330 Nikon Coolpix P900 Olympus Stylus 1s
Samsung NX500 Sony CyberShot HX90 Canon PowerShot G3 X Panasonic DMC-FZ330 Nikon Coolpix P900 Olympus Stylus 1s
  News Headlines Apple Canon Casio Fujifilm HTC LG Microsoft Nikon Olympus Panasonic Pentax Ricoh Rollei Samsung Sony  
Lets Go Digital
Powered by True
Counted by
Samsung mSWV+ technology introduction
Dennis Hissink : March 21th 2005 - 08:41 CETupdated
Digital Camera Review Test Appareil Photo Numerique Prueba camara digital Digitale Camera Test Dijital Kamera Incelemeleri Digitalkamera Test Digitalkamera
SamsungSamsung mSWV+ technology introduction : Samsung Electronics, the world's leading supplier of thin-film-transistor, liquid crystal displays (TFT LCD), has developed a new design for mobile displays 10 inches or smaller that allows viewing of ultra-sharp LCD images at a 160-degree viewing angle in a variety of low or high ambient lighting conditions. The company's proprietary PVA technology, which until now has been used to improve off-axis viewing characteristics for large-sized LCDs, has been successfully adapted to work with small and medium-sized LCDs. When combined with a transflective mobile display mode, the new mobile Super Wide View+, mSWV+ technology, will enable a new generation of rotational, mobile multimedia displays.
Samsung mSWV+ technology introductionSamsung mSWV+ technology - Wide
Conventional transmissive LCDs are difficult to view in high ambient light conditions, even with a backlight. Samsung has created a high contrast, low-power, wide-angle mobile display that can be viewed with backlighting for indoor applications, or without a backlight by reflecting natural sunlight in outdoor environments. With a transflective mobile LCD and Samsung's mSWV+ technology, a number of viewers can enjoy multimedia images simultaneously, whether indoors or outdoors, because of the wide viewing angle.

Samsung mSWV+ technology - Increased contrast
Uses include watching movies via digital multimedia broadcasting at an airport, viewing a game stored in mobile handset's memory, or conducting a video teleconference in poor lighting or at a less than optimal viewing angle. Previously, small and medium-sized transmissive LCDs had a low contrast ratio of 250:1 with a viewing angle of only 80-degrees up and down and 100-degrees left and right. The combination of transflective-mode LCD and Samsung mSWV+ technologies increases the contrast ratio by 60 percent to 400:1 with no gray scale inversion. Screen colors remain unchanged as the display moves throughout a 160-degree bi-axial direction.

Samsung mSWV+ technology - Breakthrough
According to Mr. Jin-Hyuk Yun, senior vice president of the Mobile Display Business Team, "Our challenge was to develop a transflective mobile display with enhanced optical and electrical advantages. The Samsung Electronics transflective mSWV+ offers breakthrough features, in terms of high contrast, superior aperture ratio and lower power consumption. This development reaffirms Samsung's commitment to the advancement of mobile display technology, while underscoring the many ways in which our PVA viewing enhancements can be applied." Samsung will begin mass production of its transflective mSWV+ technology for high-end handsets in 2006. Later uses may include medium-sized audio-video products, such as personal media players and car navigation systems.

Samsung - Terminology
PVA technology: Patterned-ITO Vertical Alignment is a proprietary Samsung technology that enhances off-axis image quality. The liquid crystal molecules are originally aligned at 90-degrees vertically to the ITO electrodes, and an electric field is passed through the electrodes to deflect the liquid crystal molecules off-vertical and produce the required image. As with commercial vertical alignment technology, it uses a 4-domain liquid crystal cell structure. Gray-scale inversion: A phenomenon in which light and dark colors invert when a display is viewed from off-axis conditions. Transflective: The light is shared between two fields, with some passing through the transmissive field and the remaining light passing through the reflective field. In this mode, the screen brightness is determined by how much of the total surface is occupied by the transmissive mode. Reflectance, on the other hand, is determined by how much of the surface is reflecting the light. Transmissive: All light passes through the same pixels. This is the display mode common to notebook PCs, LCD desktop monitors and LCD TVs.

Samsung mSWV+ technology - Functions and Specifications
- Viewing angle: 160 degrees
- Contrast ratio: 400:1
- Contrast at high ambient light: 50:1
- Number of colours: 260,000
- Gray-scale inversion: Negligible
- Brightness: 150 nits
- Resolution: QVGA (240x RGB x 320)
- Screen size: 2.22-inch.

   Samsung Push-To-All Technology
   Samsung VP-D6550i DuoCam introduction
   Samsung SPP-2020 & Samsung SPP-2040 photo printers
   Next  SanDisk 1 Gigabyte xD-Picture Card introduction
   Previous  Win a Canon EOS 350D with The Shot of UEFA
   News by brand:Samsung
   News by category:Innovations
   News by brand and category:Samsung Innovations
   Canon EOS 750D - $749.00
   Nikon D7200 - $849.00
   Sony Alpha 6000 - $398.00
   Samsung NX3000 - $
   Nikon D3200 - $366.95
   Olympus PEN E-PL7 - $499.00
   Canon EOS M3 - $429.00
   Panasonic Lumix DMC GF7 - $519.00
   Canon PowerShot SX610 HS - $189.00
   Canon EOS 700D - $495.00

LetsGoDigital digital camera magazine
Latest Samsung announcements
Samsung Accessories for Galaxy Devices
Samsung Galaxy View
Samsung Home Monitoring Kit
Samsung Galaxy Tab 3 Lite tablet
Samsung Multifunction Xpress printers
Samsung Wireless Audio Speakers
Samsung Gear S2 Smartwatches
Exclusive accessories for Samsung Smart Watch
Samsung Gear VR Consumer Edition
Samsung Gear VR games
Samsung Gear S2 and Gear S2 Classic
Samsung Galaxy Tab S2
Samsung USB 3.0 Flash Drives
Samsung Galaxy Note 5
Samsung Galaxy S6 Edge+
Twitter LetsGoDigital
Latest news headlines
Sony Alpha A68
CES 2016 Keynote
LG V10 Android smartphone
First smartphone to offer manual mode for video
LG V10
Samsung Z3 Tizen-based smartphone
Samsung Accessories for Galaxy Devices
Samsung Galaxy View
Toshiba DynaPad Windows tablet
LG V10 offers next-generation photography and video
ZTE official partner of the Cleveland Cavaliers
Chicago Bulls teams up with smartphone manufacturer
Canon USA honored with SmartWay Excellence Award
Logi Circle Portable Home Connection Camera
Samsung Home Monitoring Kit
  Accessories Android Apps Camcorders Digital cameras Mobile phones Smartphones Software Tablets   CES CeBIT Gadgets IFA Photokina PMA