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SanDisk and NDS partnership on flash storage cards
Mark Peters : March 14th 2005 - 23:17 CET
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SanDiskSanDisk and NDS partnership on flash storage cards : SanDisk Corporation, the leading provider of flash storage cards, and NDS, a News Corporation company and a provider of technology solutions for digital pay TV and digital content protection for mobile devices, today announced a long-range partnership to provide an end-to-end solution for delivering high value video/audio content into SanDisk’s new generation of secure flash storage cards for mobile devices. This will allow mobile network operators, service and content providers to protect their content property rights and ensure that consumers gain access to premium content, such as pay-per-view movies, video clips and games, digital images and realtones.
SanDisk and NDS partnership on flash storage cards SanDisk - NDS mVideoGuard
SanDisk now plans to integrate NDS mVideoGuard Mobile DRM technology directly into its flash memory cards that are used in a growing range of mobile phones. mVideoGuard complies with the Open Mobile Alliance DRM (Digital Rights Management) standard and lets service providers and mobile network operators offer revenue-enhancing business opportunities such as content subscriptions, single purchase, pay-per-time, pay-per-level, gifting, free preview, pay-per-use and metering functions.

SanDisk - Complete end-to-end solution
"NDS is a global leader of mobile content protection solutions,” said Eli Harari, president and CEO of SanDisk. “Integrating their technology with our new generation of cryptographically secure mobile flash storage cards will provide a complete end-to-end solution to bring premium entertainment content to consumers while addressing the security concerns of content providers."

NDS - High security
Dr. Abe Peled, President and CEO of NDS said, "NDS’s Mobile DRM provides the high security needed by mobile operators to offer strong content protection and to offer new revenue generating opportunities. This is becoming increasingly important as service providers and mobile network operators seek to leverage their distribution capabilities in order to build revenue streams by providing downloadable content to their handset customers. SanDisk is a leader in the flash card market and has close relationships with their customers through retail, handset and mobile network operators."

SanDisk - Important advantages
Yoram Cedar, Senior Vice President of Engineering and Emerging Markets at SanDisk said, "Security on the storage card provides several important advantages. Consumers gain virtually limitless storage capacity and handset manufacturers are not burdened with the cost of providing large amounts of embedded storage in the phone. Consumers benefit because as content providers are assured that their content is secure, they will offer for sale their high-quality content."

SanDisk - Mobile phone market
The market for mobile phones with card slots reflects high growth according to IDC, whose research shows that 87 million such phones were sold in 2004 and forecasts that 164 million will be sold worldwide in 2005. Industry sources indicate that more than 200 new models of mobile handsets to be introduced in 2005 will have a slot for flash storage cards. These new phones will utilize a variety of card formats, all of which are offered through SanDisk’s mobile products line. SanDisk will sample the new flash cards with NDS mVideoGuard Mobile DRM technology in Q3 and plans to begin production in Q4 2005. Pricing will be announced at that time.

About SanDisk
SanDisk is the original inventor of flash storage cards and is the world’s largest supplier of flash data storage card products, using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Sunnyvale, CA and has operations worldwide, with more than half its sales outside the U.S.

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