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Canon Digital IXUS 40 DIWA Gold Award
Mark Peters : March 9th 2005 - 11:30 CET
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 Canon Digital IXUS 40 DIWA Gold Award : Digital Imaging Websites Association (DIWA), an international organisation of websites focusing on digital imaging, today announced that the Canon Digital IXUS 40 has won a DIWA Gold Award in recognition of its overall qualities, performance and value. The Canon Digital IXUS 40 qualified for the prestigious DIWA Gold medal in the Amateur Digital Mini Camera category, thanks to 4 Megapixel resolution, 3x optical zoom with 2 newly developed UA (Ultra-high Refractive Index Glass Moulded (GMo) Aspherical lens) elements, DIGIC II performance and an 'over-sized' 2-inch LCD display. The Canon Digital IXUS 40 has passed several reviews, based on the comprehensive DIWA testing procedure.
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 Canon Digital IXUS 40 - DIWA testings
The testing procedures were passed with convincing proof of astonishing performances, despite of its ultra small dimensions. The Canon Digital IXUS 40 digital camera is a user-friendly digital mini camera with numerous automatic programs as well as manual overrides.
Canon Digital IXUS 40 -DIGIC II
Canon's dedicated second generation DIGIC II processor provides first class image quality, fast image processing, responsive camera functions and low power consumption. The DIGIC II processor is extremely powerful, giving the Canon Digital IXUS 40 additional boost by handling all the complex image processing algorithms at record speed, still having spare resources for fast auto-focus, extended high quality movies, rapid start-up times and 2.4 fps sequence shooting.
Canon Digital IXUS 40 - Conclusion
After being reviewed by several DIWA camera experts, the verdict was clear. Canon Digital IXUS 40 is among the few amateur mini digital cameras reaching sufficient average score to qualify for a DIWA Gold Award.
DIWA Awards - About DIWA
A fast growing independent, authoritative, industry organization
The Digital Imaging Websites Association (DIWA) is a fast growing group of independent Web-based specialist publications dedicated to digital imaging. DIWA harnesses the collective talent and expertise of its members, resulting in industry awards that command unparalleled confidence and value, both for consumers and the industry, alike. DIWA awards come in the form of bronze, silver and gold medals.
DIWA Awards - Unique bullet-proof test scoring procedure
DIWA product test awards are exclusively decided through the analysis of multiple test scores from different DIWA testers, testing different samples of the same product. A very detailed and comprehensive standardized scoring procedure is employed, tailored carefully for each product category. Multiple testing eliminates the chance of an isolated, unrepresentative product sample or test error, or even hidden bias, from affecting the trustworthiness of the overall result.
DIWA Awards - Awards throughout the year
DIWA is also unique in its policy in issuing awards for deserving products throughout the year, culminating in annual best of the year Platinum medal awards.
DIWA Awards - Members
- Czech Republic: www.fotoaparat.cz
- Denmark: www.digitalmagasinet.dk
- Germany: www.digitalkamera.de
- France: www.photographyblog.com
- Netherlands: www.letsgodigital.org
- Norway: www.digit.no
- Poland: www.fotopolis.pl
- Slovenia: www.e-fotografija.com
- Spain: www.nuevafotografia.com
- Turkey: www.diginorm.com.tr
- United States: www.steves-digicams.com
DIWA Awards - The DIWA multi-lingual web site
At the heart of the DIWA organisation is its multi-lingual Web site, www.diwa-awards.com, where you can find links to the latest reviews published by DIWA member publications. The site also archives DIWA awards and is designed to aid consumers in their choice of imaging products. For further information about DIWA please visit our Web site or email us at info@diwa-awards.com.
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