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Sony Ericsson K750 introduction
Dennis Hissink : March 4th 2005 - 15:00 CET
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Sony EricssonSony Ericsson K750 introduction : The Sony Ericsson K750 is a 2 Megapixel imaging phone that captures the sharpest, clearest pictures with superb colour reproduction for printing, sharing and viewing. This phone also delivers fast, open connectivity and contains a generous memory to make it simple for users to store and share their favourite images. Such imaging excellence combined with a rich suite of business, entertainment and communication features, makes the Sony Ericsson K750 the ideal companion for a busy working and social life. The Sony Ericsson K750 will come in the following variants: Sony Ericsson K750i - Triple Band 900/1800/1900 MHz and Sony Ericsson K750c - Triple Band 900/1800/1900 MHz for China Mainland.
Sony Ericsson K750 introductionSony Ericsson K750 - Jan Wäreby
"Nowadays 65% of Sony Ericsson's consumers are choosing phones with cameras in them, which shows that there is significant demand for phones to be used as imaging tools," says Jan Wäreby, Corporate Executive, Vice President and Head of Sales and Marketing of Sony Ericsson. "What's more we are successfully applying Sony’s imaging expertise to the development of camera phones, a key example of this being the Sony Ericsson S700, which is receiving awards for its imaging capabilities time after time. The Sony Ericsson K750 builds on this, and given the enthusiastic response to our imaging products we have already received from the market, we fully expect it to be an outright winner."

Sony Ericsson K750 - Features
Following on from the success of last year's S700, Sony Ericsson has once again built upon the colossal imaging know-how of its parent company Sony Corporation. The Sony Ericsson K750 is rich with features that are now common in stand alone digital cameras but new to mobile phones, such as Autofocus, 4x digital zoom, red eye reduction and an intuitive user interface. The camera operates horizontally for stable, well framed shots. If used with the Sony Ericsson PhoneFlash MXE-60 it is possible to take pictures in the dark from several meters away and it also helps reducing red eye.

Sony Ericsson K750 - Images
Images can be shared with a host of other devices thanks to Memory Stick Duo, Bluetooth and Infrared. Also a USB cable comes with the phone for fast transfer of pictures, video and music to and from a PC. There’s no need to use a PC to print photos as images can be sent wirelessly to a Bluetooth printer or they can be transferred via a Memory Stick to a compatible printer or to a high street photo kiosk. In combination with the Bluetooth Media Centre MMV-200, the Sony Ericsson K750 can be used to view pictures and videos on a TV screen and easily share them with friends and family in a fun and entertaining way.

The Sony Ericsson K750 can store a sizeable picture library as memory is plentiful and expandable. Featuring an internal 32MB memory, which can hold nearly 100 full size pictures and an external memory slot which accepts Memory Stick Duo up to 2GB, enough for more than 6,000 shots. A 64MB Memory Stick Duo is supplied with the phone.

The business tools designed into the Sony Ericsson K750 make it the ideal working companion and will appeal to companies looking to provide their workforce with a fully featured mobile phones that deliver fast rates of data and image transfer.

Sony Ericsson K750 - Fun and entertainment
Meanwhile, away from the office the Sony Ericsson K750 provides a great amount of fun and entertainment. Fast and smooth games play is assured with the 3D Java games engine while the integrated MP3 player and FM radio provide music and entertainment with great sound quality.

Users with a creative urge will love the Sony Ericsson K750 for its host of onboard tools for personalising the phone and mixing video, stills, sound and text. VideoDJ allows users to create their own animations; PhotoDJ is a simple photo editor for enhancing shots; PlayNow enables users to download fresh new music tones direct to their phone and personalised ringtones and sound effects can be created with MusicDJ. The Sony Ericsson K750 is available in black and silver and will be on sale from Q2.

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