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Mark Peters : February 26th 2005 - 21:10 CET

Casio signs License Agreement FIFA 2006 World Cup


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CasioCasio signs Product License Agreement with FIFA for the 2006
Casio has concluded a Product License Agreement with the world football governing body FIFA concerning the 2006 FIFA World Cup Germany, which will start on June 9, 2006. This Agreement grants Casio an exclusive worldwide license to sell watches and clocks bearing the Official Marks of the 2006 FIFA World Cup Germany and FIFA Brand. Casio plans to release watches with the Official Emblem of the 2006 FIFA World Cup Germany, FIFA Brand Licensee Emblem and images of FIFA World Cup Trophy, expanding the product line-up as the event approaches. The FIFA World Cup is one of the world's biggest sporting events.
Casio signs License Agreement FIFA 2006 World CupCasio Product License FIFA 2006:
Teams from 197 countries and regions around the world will participate in preliminary matches, with 32 national teams qualifying for the 2006 FIFA World Cup Germany. This major month-long event is expected to attract a cumulative audience of approximately 30 billion TV viewers from around the world.

Casio concluded similar product license contracts for the 1994 FIFA World Cup USA and the 1998 FIFA World Cup France, during which the company sold official licensed watches and clocks. Casio is once again pleased to have this golden opportunity to build CASIO brand and products awareness by marketing official licensed watches of the 2006 FIFA World Cup Germany around the globe.





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