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Dennis Hissink : January 26th 2005 - 09:00 CET

Kodak Proshots enhancements

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KodakKodak Proshots have been made by Kodak. Kodak introduced new versions of Kodak Proshots Studio Software Suite v6.3, Kodak Proshots Basics Software v2.0 and Kodak Proshots Online Services v7.0 that, via labs, will provide photographers with a broader range of templates for their print ordering process. Photographers will also have improved tools for previewing and selling their images to customers in-person or over the Internet. The Kodak Proshots System, a powerful set of image-management, design and ordering tools, serves professional wedding, social and portrait photographers whether they work with film or digital cameras.
Kodak Proshots enhancementsProshots System Participating Labs use hybrid and complete digital lab workflows to offer a broad range of products and services to photographers through the Proshots System. The Kodak Proshots System is the industry's most-used service of its kind, with more than 40 labs, 11 album and frame companies and two studio management software companies integrating it seamlessly with existing lab products.

"We're providing photographers and labs with tools that give them more control of their images and products, as well as greater online sales options with their customers," said Guy Smith, Kodak Proshots System manager, Professional Output. "The Kodak Proshots System has always offered great features that save photographers time and that help them increase sales. With the latest releases in the Proshots system, we continue to improve the options for photographers, whether they are looking for a feature-rich or a simple, streamlined solution."

Kodak Proshots Studio Software Suite v6.3

Available as a free download to photographers with a current version of Kodak Proshots Studio Software Suite - or for US$249 for new users - version 6.3 includes enhanced proof book options with a variety of selectable background colors and definable cover pages. Additional improvements include enriched digital product ordering and presentation features:

Lab templates now can be organized into categories, e.g., "Weddings," "Sports," etc., for easier navigation. More sophisticated lab products, e.g., templates with images displayed on an angle or customizable text, can now be displayed and cropped as "what you see is what you get" for better previewing and ordering.
Enhanced slide-show options to play music through a PC, and a slide show that can now easily be saved to be burned later to CD or DVD.

The album and frame interface definitions are streamlined, further enhancing Kodak's full-featured software product for both photographers and labs.

Kodak Proshots Basics Software v2

Already a catalyst for improved workflows for photographers and labs, Kodak Proshots Basics Software now includes additional features to simplify the image-ordering process. As with the Kodak Proshots Studio Software Suite, Kodak Proshots Basics Software now allows the organization of lab templates into categories, and enhanced proof book options are now available. The features are all available in the intuitive, easy-to-use interface for which Kodak Proshots Basics Software is known.

In addition, key selling features have been added to Kodak Proshots Basics Software. With version 2, users can for the first time:

- Preview and order a broad range of lab digital products in a "what you see is what you get" manner.

- Access the capabilities of Kodak Proshots Online Services to create product and price lists, post images and take orders over the Internet.

- Use a new built-in slide show capability for reviewing images with customers.

"With the latest round of enhancements, Kodak Proshots Basics Software is not only a great image management and lab print ordering tool, but also an additional way for photographers to benefit from posting their clients’ images online," said Smith.

For Kodak Proshots System Participating Labs, Kodak Proshots Basics Software expands the potential printing volume by providing a solution for the estimated one-third of professional photographers who are Macintosh OS users.

Kodak Proshots Basics software is free, runs on both Macintosh OS X and Windows 2000 or XP platforms, and is available as a download at http://www.kodak.com/proshots/basicsinfo.

Kodak Proshots Online Services v7
The award-winning Kodak Proshots Online Services have been redesigned to enhance the image viewing and ordering experience for the increasing number of consumers using the Internet. Redesign features include:

- A modern, sophisticated look and feel with a cleaner shopping cart and checkout process.

- Improved slide show with faster refresh and improved navigation and speed controls.

- Increased image-zoom capability to better view image details.

Access to Kodak Proshots Online Services is integrated within Kodak Proshots Studio and Kodak Proshots Basics Software so photographers only need one piece of software for lab print ordering, in-studio presentations and online selling. A new rewards program provides benefits to photographers the more they make use of Kodak Proshots Online Services.

The latest enrichments to the Kodak Proshots System continue Kodak's long-standing commitment to the professional lab and photographer markets and represent an extension of its investments in developing a comprehensive, modular pro lab output system. The Kodak Proshots system serves as a gateway for photographers to reach a broader set of customers through the Internet and to access the broad range of products and services that pro labs can offer through the open-architecture, highly productive Kodak Professional Digital Print Production (DP2) software digital and hybrid lab production system.

The Kodak Proshots System software updates will be available in March. For more information on the Kodak Proshots System and membership benefits for photographers - including Web site and other training resources - please visit http://www.kodak.com/proshots/membershipinfo.

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