Nikon D7100 Canon EOS Rebel T5i Nikon D3300 Canon EOS 1200D Sony A5000 Nikon D4S
Nikon D7100 Canon EOS Rebel T5i Nikon D3300 Canon EOS 1200D Sony A5000 Nikon D4S
  News Headlines Apple Canon Casio Fujifilm HTC LG Nikon Nokia Olympus Panasonic Pentax Ricoh Rollei Samsung Sony  
Lets Go Digital
 
     
Powered by True
Counted by OneStat.com
Olympus goes to Super Bowl to launch m:robe 500
Dennis Hissink : January 7th 2005 - 19:30 CET
Digital Camera Review Test Appareil Photo Numerique Prueba camara digital Digitale Camera Test Dijital Kamera Incelemeleri Digitalkamera Test Digitalkamera
OlympusA wild blend of digital music, photographs and extreme alternative dance will appear on the telecast of Super Bowl XXXIX, as Olympus Imaging America Inc. launches m:robe 500, the first digital music player with a built-in digital camera. The Melville, NY company has announced plans to run two 30-second television commercials promoting m:robe on the Super Bowl XXXIX telecast, scheduled for February 6, 2005 on the Fox Television Network. Olympus m:robe 500 is a portable digital music player unlike any other. It stores and plays as many as 5000 digital songs and also includes a digital camera. With m:robe users can create personalized dynamic "remixes" that blend music and pictures together to let your "pictures groove".
Olympus goes to Super Bowl to launch m:robe 500 "Olympus is going to the Super Bowl with a couple of edgy and entertaining commercials because it's the perfect place to showcase a category changing idea and our brand's debut in digital music," said Martin Lee, vice president of marketing, Olympus Imaging America. "m:robe is a whole new way to listen to and experience digital music. It empowers you to do things you never thought you could do with digital music and images in one compact device."

Martin Agency Leading Creative Development

The Olympus ads are meant to be as entertaining as the Super Bowl itself. The spots are mini-music videos featuring extraordinary special effects to show that m:robe enables you to do things you never before thought possible.

The advertising campaign was created by The Martin Agency, an Interpublic Group (IPG) company based in Richmond, VA. The Olympus ads are scheduled to run during the first and third quarters of the Super Bowl telecast. This is the first time that Olympus has advertised on the Super Bowl since 1981.

"There is no bigger stage to launch a new product than the Super Bowl and when the world is watching you want to put on a good show. Luckily we had a product that was interesting and entertaining in it's own right," said Sean Riley, senior vice president/creative director, The Martin Agency. "Our goal was to capture the energy and fun of the m:robe, a cool new device that brings music and pictures together in a totally unique way."
   Read the special CES 2005 report
   Next  Sony 4GB Memory Stick PRO introduction
   Previous  Samsung YH-925 photo player introduction
   News by brand:Olympus
   News by category:Website news
   News by brand and category:Olympus Website news
   Canon EOS 700D - $749.00
   Nikon D7100 - $929.00
   Nikon D5300 - $846.95
   Sony Alpha 6000 - $798.00
   Canon EOS 70D - $1099.00
   Samsung NX300 - $499.00
   Canon PowerShot G1 X Mark II - $799.00
   Panasonic Lumix DMC LX7 - $321.99
   Sony CyberShot DSC RX100 III - $798.00
   Nikon D3300 - $596.95


LetsGoDigital digital camera magazine
Latest Olympus announcements
Olympus Stylus Tough TG-3
Olympus E-M10 Limited edition
Olympus OM-D E-M10
Olympus TG-850
Olympus SP-100EE
Olympus SH-60 photo story function
Olympus Stylus SH60 features
Olympus OM-D E-M1 accessories
Olympus OM-D E-M1 system camera
Olympus Stylus SH60 digital camera
Olympus E-M1 features powerful electronic viewfinder
Olympus OM-D E-M1
Olympus STYLUS 1
Olympus STYLUS 1 accessories
Olympus STYLUS 1 digital camera
 
Twitter LetsGoDigital
Latest news headlines
Sony A5100 system camera
Samsung extends Olympic Games partnership
Sony A5100 Accessories
Sony A5100
HTC ONE (M8) MirrorLink software upgrade
Lenovo ThinkStation desktop workstation
New distributor for Samsung Mobile accessories
Samsung Smart TVs with adaptive video acceleration
Photokina mobile photorgraphy news
Samsung Galaxy Alpha
Photokina 2014 Trade solutions
Photokina 2014 action zone
Nokia 130
Pentax Q-S1
Canon PowerShot digital cameras
   
CanonCasioFujifilmNikonOlympusHTCSamsungSonyPanasonicNokia
  Accessories Android Apps Camcorders Digital cameras Mobile phones Smartphones Software Tablets   CES CeBIT Gadgets IFA Photokina PMA