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PNY Technologies selects Channel Intelligence
Dennis Hissink : January 11th 2005 - 00:16 CET
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PNY PNY Technologies, Inc. announced at the CES 2005 event an agreement with Channel Intelligence to improve selling opportunities throughout the retail channel. As part of the agreement, PNY Technologies will use Channel Intelligence's SellPath Services to link its portable flash memory, USB drives, PC memory, graphics and MP3 products from its Web site to a host of online retail partners where consumers may make convenient and informed purchase decisions. Channel Intelligence, a Florida-based commerce data interchange services company, produces suites of e-commerce services that make it easier for consumers to purchase products through online retail stores, such as Best Buy, CompUSA, Fry's, Office Depot, Staples, TigerDirect and many others.
PNY Technologies products will be marketed through a variety of online retail partners through several SellPath(SM) Services, including:

- SellPath(SM) Product Links, which increases product sales by showing online customers where specific products are in-stock and readily available for online purchase.

- SellPath(SM) Associated Links, which drives sales to preferred online retailers and increases the average order size by introducing online customers to products and related accessories, not those of competitors.

- SellPath(SM) Bundle Links, which creates a package of related products (i.e., camera, tripod, memory card) into a single purchase.

"PNY Technologies sells a diversified line of correlated products that provide consumer solutions in and around the computer," said Anthony Gomez, vice president of sales and marketing at PNY Technologies. "With increasing numbers of consumers researching and purchasing products online, Channel Intelligence enables PNY to showcase the breadth of our product portfolio and encourage consumers to purchase complementary PNY products to maximize their computer and consumer electronics lifestyle needs."

A recent Channel Intelligence survey reveals a remarkable 37 percent conversion rate among consumers interested in purchasing products supported by SellPath(SM) Services, either online or at a local retail store. That high rate, which is consistent with a similar survey conducted in July 2004 by Channel Intelligence, represents nearly 10 times the industry average for online shoppers who frequently abandon shopping carts when browsing the Web.

"Smart manufacturers are always looking for ways to improve their market penetration through a better, more targeted shopping experience," said Alan Fulmer, vice president at Channel Intelligence. "We're pleased to welcome PNY Technologies broad and diversified product lines to our growing list of innovative consumer electronics clients."
   Read the special CES 2005 report
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