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Dennis Hissink : January 7th 2005 - 14:00 CET

Lexar rocks CES with new Digital Music Players

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LexarLexar Media announced two new additions to its expanding line of digital music players with the high performance LDP-800 and the economical LDP-200. Joining Lexar's popular digital music players, the LDP-400 and LDP-600, the new models are feature rich, support both MP3 and WMA music formats, sport smart, pocket-sized designs and are compatible with Microsoft Windows Media DRM for playback of downloaded songs from on-line music services. "The demand for flash-based digital music players continues to grow, with 23 million players estimated to have shipped worldwide in 2004", said Bobby Billman, vice president of marketing, Lexar. The LDP-200 is expected to be available in February 2005, the LDP-800 in March 2005.
Lexar rocks CES with new Digital Music Players"With Lexar's expertise in digital media technology, we are tapping into this growing market by creating a versatile line of Flash based digital music players with broad appeal to a wide variety of consumers."

LDP-800: The Ultimate Sounding Digital Music Player
Standing out among competitors in the MP3 arena, Lexar's new LDP-800 is stacked with features providing premium audio performance. The LDP-800 achieves its stunning musical clarity and performance through state-of-the-art audio component technology. To further enhance music playback, the LDP-800 utilizes Emersys EMX audio technology to provide a realistic 3-D sound stage while using 2-channel audio. The LDP-800 also supports Ogg Vorbis as an additional audio format that gives higher quality audio at lower bit rates. With these innovative technologies, the LDP-800 is the ultimate sounding digital music player today.

For crisp, clear music playback, the LDP-800 features a digital line-out that easily connects the player to home entertainment systems so listeners are able to experience the purest possible digital connection. Line-in recording also lets users connect the LDP-800 to an audio source and convert music directly to WMA files. A high-contrast, vibrant OLED display makes it easy to access all functions, and a built-in FM transmitter lets users broadcast music to any FM radio.

Users can also expand the on-board storage capacity of the LDP-800 using the built-in SD card slot. The robust LDP-800 also includes an FM tuner, FM recorder, voice recorder, a rechargeable lithium polymer battery and a high-speed USB 2.0 interface for fast downloads. The LDP-800 is expected to be available in March at a suggested retail price of $159.99 for the 256MB version and $199.00 for the 512MB version. Higher capacities will follow.

LDP-200 - High-performance, High-Value
Ideal for consumers looking for a compact, easy-to-use digital music player, the Lexar LDP-200 offers a convenient and simple management system, versatility and portability. Music is stored on SD memory cards and accessed using the player's SD card slot - providing users with unlimited storage capacity. Using multiple SD cards, users can create favorite music playlists, and manage entire music libraries stored on removable SD cards. For added flexibility, the LDP-200 also serves as an SD card reader, making it a handy data transfer device. The LDP-200 is expected to be available in February 2005 in four different configurations with and without a bundled Lexar SD card, including a 0 MB version at a suggested retail price of $39.99 as well as 256MB, 512MB and 1GB versions (at suggested retail prices of $89.99, $109.99 and $149.99, respectively).

"With the addition of the LDP-800 and LDP-200, Lexar will offer high-performance digital music player models to suit every consumer need and budget. The units are extremely light, portable and skip-free making them ideal for joggers, and bicyclists and others on the go, as well as commuters and travelers," said Lance Ohara, director of product marketing, Lexar. "From high-end music lovers who want premium quality music reproduction to someone looking for a fun, simple and affordable way to enjoy all their favorite tunes on the go, Lexar has an option for just about everyone."

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