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Dennis Hissink : January 3th 2005 - 18:00 CET

Fujifilm enviromental friendly DVD introduction


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FujifilmFujifilm enviromental friendly DVD introduction: Fuji Photo Film, a leading supplier of DVD media and technology, is showcasing DVD recordable media featuring a patented, "environmentally friendly" recording dye at the 2005 International Consumer Electronics Show (CES) in Las Vegas this week. This new dye will be highlighted in a new retail-packaging system scheduled to roll out this spring as part of an effort to simplify and improve the consumer purchasing experience with increasingly popular optical disc media. Fujifilm unveils a new brand and logo for "OXOLIFE," the Oxonol-based photosensitive dye first introduced in Fujifilm 1X-16X DVD+R discs this past fall. Every year, billions of recordable DVD discs are sold worldwide.
Fujifilm enviromental friendly DVD introductionFujifilm enviromental friendly DVD
This new recording layer dye offers significant improvements in light fastness, moisture protection and compatibility while lowering the impact on the environment by introducing an organic compound to the DVD manufacturing process. "Fujifilm is pleased to be introducing another innovation in DVD technology, this time with technology that improves product performance and protects the environment," said Rich Gadomski, Vice President, Marketing, Fujifilm Recording Media Division.

Fujifilm enviromental friendly DVD - Developing
"Fujifilm hopes this step to reduce the environmental impact during production of a very popular product exemplifies how the industry can maintain focus on the environment when developing next generation products." On Friday, January 7, Mr. Gadomski participates in "Optical Review", a panel discussion on DVD media and formats. The panel takes place at 12:00 pm in Room N262.

Fujifilm enviromental friendly DVD - Unique dye
The unique dye created by Fujifilm is based on the Oxonol molecular structure identified from a vast research library created from Fujifilm experience with photographic chemical research and coating expertise. Today, some of the traditional DVD media rely on heavy metal compounds for the recording layer. With OXOLIFE, Fujifilm continues to drive new product development with an eye on eliminating any potential negative environmental impact.

Fujifilm enviromental friendly DVD - About OXOLIFE
Not only does Fujifilm OXOLIFE bring an environmentally friendly formula to manufacturers, but enhances several properties critical to the reliability and archiving characteristics of optical media, including:

Fujifilm enviromental friendly DVD - Compatibility
OXOLIFE is a unique material that allows maximum compatibility with recording data at slow recording speeds (1X) or at high speeds using the latest 16X drives in the market.

Fujifilm enviromental friendly DVD - Precision
Accuracy of data on an optical disc relies on the sharpness of every "data pit" - which is roughly 400nm long on a DVD. A 16X disc spins at roughly 125 mph (about 10,000 rpm), requiring DVD media to have a recording dye that is capable of taking an extremely fast pulse of high energy in a very short burst. Fujifilm found that OXOLIFE has very low thermal interference characteristics, which contributes to a very accurate "data pit."

Fujifilm enviromental friendly DVD - Archivability
OXOLIFE dye molecules are constructed to minimize the impact of water (from humidity), which can cause deterioration of the recording layer and negatively impact archiving capability.

Fujifilm enviromental friendly DVD - Light fastness
While OXOLIFE exhibits a great range of sensitivities to recording lasers, its chemical structure efficiently disperses light energy and protects the dye-recording layer from decomposition.

Fujifilm enviromental friendly DVD - High specifications
Fujifilm engineers confirmed archiving capability of DVD discs manufactured with OXOLIFE dye using accelerated environmental testing. Discs utilizing OXOLIFE were subjected to 250 hours at 80 degrees Celsius (175 degrees Fahrenheit) and a relative humidity (RH) of 85 percent - and remained within manufacturers specifications for recording and reproduction performance. Fujifilm is showcasing the full portfolio of storage and recording media at CES. Fujifilm optical media are available with standard color or printable surfaces, in multiple disc packs and specialized use formats through key distributors, resellers and retail stores.





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