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CeBIT 2005 demonstrates stability at high level
Dennis Hissink : December 16th 2004 - 14:33 CET
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CeBITCeBIT has solidified its position as the world's leading event for IT and telecommunications: with 6,115 exhibitors from 65 different countries (2004: 6,109 exhibitors from 64 countries) and orders for floor space currently running at 306,000 square meters (312,539), CeBIT 2005 - running from 10 to 16 March - will easily outdistance its closest rivals on the exhibition circuit. As one of the economy's key sectors, the international ICT industry is embracing its penultimate flagship fair. According to BITKOM, the Berlin-based Association for Information Technology, Telecommunications and New Media, a total of almost EUR 2.2 billion will be spent on IT and telecommunications in 2004, and the curve continues to point upward.
CeBIT 2005 demonstrates stability at high levelCeBIT's strong suit consists of its broad range of offerings, highly international appeal and high impact on the business world. It is the only ICT trade show to boast a complete range of products and solutions for today's and tomorrow's digital world, offering the ideal prerequisites for demonstrating today's changed market structures, such as redefined sales channels in the wake of the convergence between information technology and consumer electronics. No other trade fair in the world sheds so much light on the connection between digital photography and telecommunications or displays this complex so thoroughly. And no other trade fair offers such a complete overview of solutions for creating and optimizing IT-supported business processes.

Second-highest rate of international participation ever, with record figures from Asia
CeBIT's international appeal is also unique: more than 3,000 exhibitors from outside Germany have already signed up for the upcoming event. Not counting the record year of 2001, this is the second-highest level of foreign participation at CeBIT ever. For the first time, around 1,570 companies have registered directly from Asia-Pacific, reserving net floor space of more than 38,000 square meters. These figures top any comparable Asian ICT trade show by a big margin. Once again, Taiwan is the leading exhibitor nation apart from host country Germany, with 774 participating enterprises. China will be represented with 248 firms, followed by the United States with 203, South Korea with 189, Great Britain with 178 and Hong Kong with 154 exhibitors.

A must for top-level decision-makers from business and government
CeBIT is an absolute must for top-level decision-makers from business and government. Over 30 percent of all trade visitors at the last event came from top management echelons. Some 56 percent were responsible for procurement decisions. And - perhaps even more important - around half of attending professionals came to the show armed with concrete investment plans. Not only that, but all of the relevant dealers and distributors were also represented. The importance of CeBIT to the economies of participating nations can be seen in the presence of numerous delegations as well as high-ranking representatives from government and business. More than 100 delegations from every continent are expected at CeBIT 2005.

Many top mangers will be arriving a day earlier to attend the 'Technology Industry Summit at CeBIT - Driving growth in the ICT sector," an event which features key players in the global ICT industry. And the opening ceremony of CeBIT 2005 will also be honored by some highly prominent guests, with German Chancellor Gerhard Schröder, SAP CEO Henning Kagermann and BITKOM President Willi Berchtold all featured speakers at the event.

SMEs and retailers as key visitor target groups
Small and medium-sized enterprises (SMEs) and retailers are considered among the key target groups at CeBIT. For this reason, Hannover based Deutsche Messe AG has teamed up with BITKOM to create a greatly expanded range of offerings tailored to the needs of SMEs. The key magnet will be the 'SME Forum" in Hall 6, with an enlarged program and new lecture series at CeBIT 2005. The SME-focused website is also new. A further important target group consists of retailers in the field of IT, telecommunications, consumer electronics, photography and office equipment. Their main focus will be the 'Planet Reseller" display in Hall 25, where they can find out about the latest trends and derive new facts and information for their sales discussions back home.

Visitors benefit from new thematic layout at CeBIT
CeBIT 2005 will have a more customer-focused approach than ever: applications-oriented, transparent and easy-to-navigate. The focus is not just on individual products, but especially on the different ways of networking them and putting them to work for a variety of application areas. Three main display sectors serve as the foundation of the upcoming CeBIT: 'Business Processes" (i.e. solutions and services for the development and optimization of IT-based business processes), 'Communications" (fixed-line and mobile communication plus networks) and 'Digital Equipment and Systems" (computers, storage technology, digital entertainment and office automation).

Additional display sectors include 'Banking & Finance," featuring technical equipment for banks and complete solutions for the financial services and loan industry; 'future parc," highlighting the latest scientific research findings; and 'Public Sector Parc," showcasing eGovernment solutions for national and local government as well as public-sector institutions.

Topical issues at CeBIT 2005
CeBIT 2005 will put a spotlight on numerous topical issues, including business content and electronic publishing, digital imaging, document management and chip development dynamics. As a new first, there will be a special display on the topic of IT outsourcing. Other trendsetters include the new area of telematics and navigation, Internet telephony, Voice-over-IP (VoIP) and home entertainment plus home automation. The field of mobile communications again promises to offer an array of exciting innovations, particularly in the area of UMTS applications, plus the corresponding multimedia cell phones, mobile Internet services and the latest WLAN applications. And the topic of IT security as well as eGovernment solutions for optimized procedures and communication in public institutions will continue to be treated as special-focus issues.
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