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SanDisk announces company name in Chinese
Dennis Hissink : December 8th 2004 - 06:03 CET
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 SanDisk introduced the Chinese version of the company name whose Chinese characters "SHENG DIE" translate to "Disk bright as the sun." The name is designed to help maximize the opportunity for the SanDisk brand to reach more than a billion consumers and potential customers across China. China is one of the world’s largest and fastest-growing markets for information technology and is a priority market for SanDisk. The company made the announcement at a press conference it held at the Grand Hyatt Shanghai Hotel. "The Chinese visual identity for SanDisk enhances the value of the SanDisk brand in this region," said Nelson Chan, executive vice president and general manager of the consumer and handset business at SanDisk.
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 "We believe the Chinese name and SanDisk logo will help us better connect with our core target of Chinese-speaking consumers who see the promise and optimism that these characters embody."
SanDisk is also launching an Authorized Reseller Program in China to strengthen relationships within the sales channel. The program involves training programs, tie-in promotions and a rewards/incentive program that is designed to build loyalty to the SanDisk brand and ensure that consumers get genuine SanDisk products.
SanDisk is the original inventor of flash memory cards and is the world’s largest supplier of flash memory data storage card products, using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Sunnyvale, CA and has operations worldwide, with more than half its sales outside the U.S. |
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