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Dennis Hissink : December 3th 2004 - 15:00 CET

New SanDisk gadgets make great gifts for non-geeks

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SanDiskWhen shopping for the holidays, think digital. Keep in mind that great things come in small packages, and this year SanDisk has plenty of electronic delights to brighten up the gift-giving season. The world's original inventor and largest manufacturer of flash memory cards for digital cameras and other portable devices has some of the coolest stuff this side of the North Pole. SanDisk is offering a bagful of goodies that just about anyone can enjoy, from new ultra-compact flash MP3 music players to a viewer that can show digital snapshots on virtually any TV set. And for budget-minded shoppers, SanDisk has stocking-stuffers that cost as little as $9.99 for Shoot & Store flash memory cards that work in most popular digital cameras.
New SanDisk gadgets make great gifts for non-geeksSanDisk products are available worldwide at the more than 93,000 retail outlets, including electronics and photography stores.

* Flash MP3 Music Players: SanDisk recently launched its new line of flash-based Digital Audio Players, which are compact yet packed with features such as playback of MP3 and WMA music tracks, FM stereo radio and voice recorder. Smaller, lighter and far more durable than hard-drive players, the SanDisk players can slip into a pocket or purse. With the included ear buds, the stereo sound is great and the player can operate for up to 15 continuous hours on its single AAA alkaline battery. SanDisk's Digital Audio Players are available in capacities of 256 megabytes, 512MB and 1 gigabyte, storing approximately eight to 32 music CDs, depending on capacity. Also included is a mini USB cable that can be hooked up to a personal computer for easy music transfers. Suggested retail prices range from $89.99 to $199.99.

* High-Speed Flash Memory Cards: SanDisk Ultra II and super-fast SanDisk Extreme III flash cards are designed specifically for the latest generation of digital SLR cameras. These cards come in the three most popular formats -- CompactFlash, SD cards and Memory Stick PRO, and work just fine with any of the myriad of format-appropriate digital camera models on the market this year. For a gift that will be appreciated by avid digital camera users, get them a SanDisk Ultra II or SanDisk Extreme III 1GB or 2GB card. Prices range from $99.95 to $299.95.

* SanDisk Photo Album: Wondering how to share digital photos with friends and family? It's easy with the SanDisk Photo Album (SPA), a player that connects to a television. With this device, you can present a slide show of digital pictures from just about any type of flash memory -- including eight different card formats as well as USB flash drives. The SPA enables you to instantly create and store slide shows, as well as video clips, without using a computer. Further, by connecting the SPA to a stereo system, it becomes an MP3 music jukebox, playing tunes from a memory card or a USB flash drive. It can even run background music during slide shows. Another handy feature is that the SPA lets you tag those images that you want to print at your local 1-hour print center, without standing in line at an image viewing station. Measuring just 7.4 x 2.6 x 0.8 inches (187 x 66 x 20 millimeters) and with a suggested retail price of $49.99, the SPA packs a lot of entertainment in a compact device for your living room.

* Cruzer Micro USB Flash Drive: Computer users never have enough transportable memory, so a USB flash drive is a welcome gift. The SanDisk Cruzer Micro is about half the size of a pack of chewing gum but it carries up to 512MB of data -- more than the memory of 350 floppy disks -- and can store all types of data, from digital photos to MP3 music files. And here's a bonus: The Micro mates with an optional music player called the Cruzer Micro MP3 Companion, which can play MP3 or WMA files. If you want more music, just carry extra Cruzer Micros. Suggested retail prices, depending on capacity, are $29.99 to $59.99 for the Micros and $64.99 for the Companion.

* ImageMate 12-in-1 PC Card Reader/Writer: Photography buffs who want to transfer their pictures, digital videos or any other data to a computer can do so easily with the SanDisk ImageMate 12-in-1 reader. Just push a button on the device for rapid transfers, printing, emailing or displaying. As a handy accessory for a laptop or a desktop PC, the reader comes with a removable docking station, a USB cable, and Adobe Photoshop Album 2.0 Starter Edition software. It supports virtually every memory card format currently available with no additional adapters, and multiple cards can be inserted simultaneously for card-to-card data transfers. Suggested retail price is $34.99.

Aside from these nifty items, gift-givers should be sure to stock up on extra flash memory cards when giving digital cameras. SanDisk is the only company that manufactures and markets all of the major memory card formats.

SanDisk is the original inventor of flash memory cards and is the world's largest supplier of flash memory data storage card products, using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Sunnyvale, CA and has operations worldwide, with more than half of its sales outside of the U.S.

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