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Dennis Hissink : November 22th 2004 - 23:59 CET

Fujifilm and Cingular Wireless - Mobile Postcards

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FujifilmFuji Photo Film U.S.A., Inc. and Cingular Wireless introduced a new, first-of-its-kind, photo postcard application for wireless phones called Mobile Postcards(TM). Cingular customers can now use their camera phones to create personalized Fujifilm photo postcards and send them to anyone in the country via U.S. mail directly from their Cingular handset. From standard designs such as travel or baby motifs to special-occasion cards like holidays and birthdays, Cingular customers have a variety of fun themes from which to choose. Cingular customers simply select a postcard design and a photo from their camera phone, add a personal message, address it, and mail it-quickly, simply and wirelessly.
Fujifilm and Cingular Wireless - Mobile PostcardsMobile Postcards can be a modern twist to the traditional "Wish You Were Here!" postcard or serve as a state-of-the-art, digital alternative to Valentine's Day or other holiday greeting cards.

"The beauty of the Mobile Postcard application is that it allows our camera phone customers to share a personal photo and message with anyone through the mail," said Jim Ryan, vice president of data product management and business marketing for Cingular Wireless. "And best of all, it's convenient. You can purchase and mail a personalized card anytime, directly from your phone."

All that's needed to create a personalized photo postcard is Cingular Wireless service and a compatible Cingular camera phone. To download the postcard application directly from the phone, customers simply login to the Wireless Internet, select What's Hot from the main menu, and click on Mail a Postcard. After the initial download, the customer can access the postcard application anytime under the Games and Apps section of their phone.

This new Fujifilm mobile imaging application was developed in conjunction with Summus (BULLETIN BOARD: SUMU) , a leading provider of mobile media applications that optimize the consumer wireless experience.

"Fujifilm is a respected name in the world of photography, one that consumers associate with photographic excellence and innovative ideas," remarked John Prendergast, Vice President, Strategic Business Development, Imaging Group, Fuji Photo Film U.S.A., Inc. "Photographs are meant to be shared -- it is one of the most pleasurable experiences one can have with their pictures. This is why we are so pleased to work with Summus to offer Cingular Wireless customers Fujifilm photo postcards, one of the most innovative picture-share applications for camera phones."

"The launch of the Mobile Postcard application is a perfect example of how the trend toward convergence of the camera and mobile phone can both drive revenue and provide consumers with a new value-added service," said Gary Ban CEO of Summus. "Our shared vision to bring the most powerful and innovative branded applications to the consumer wireless market reinforces our relationship with both Fujifilm and Cingular Wireless. We look forward to continued success."

The Mobile Postcard application can be downloaded at no charge on any Cingular camera phone via the Multimedia Store menu in Cingular's MEdia Net. The cost for creating and mailing the postcard is $1.99 each, postage included. The charge will be billed directly to customers' monthly Cingular phone bill.

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