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Dennis Hissink : October 26th 2004 - 05:57 CET

Brits choose memories over money


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FujifilmForget the diamond ring, the antique oil painting or those expensive gadgets; a new survey by Fujifilm reveals that the first thing most of us would save in the event of a fire or flood would be our photographs. According to the survey, 97% of us would be distraught if our personal photos were ever destroyed. Jewellery came second in the poll which asked people to name the top three things they would save with 61%, followed by mobile phones (23%) and collectable paintings and ornaments (19%). Strangely, other items that made the list included the dining room furniture, hair straighteners and a wedding dress. "People attach a great sentimental value to photographs, which often outweighs the monetary value of material items".
Brits choose memories over money "Nothing quite beats the power of a real print to bring back memories of times past. Photographs capture a moment in time which can never be recreated and for the majority of people, they are simply irreplaceable," said Darren Peake, marketing manager at Fujifilm. The survey also revealed that some 28% of us count a family photograph as our most treasured heirloom. The humble print came second only to jewellery as the item most of us treasure to remind us of our past generations and the item that most of us would like to pass on to our children and grandchildren.

Photographs also take pride of place in the home, with some 65% displaying them in frames on the mantelpiece, 15% next to their beds and 7% on their desk at work.

Now you can get real glossy photographs from your digital images which will last a lifetime with the Fujifilm FDi Digital Processing Centre. The self-service kiosk can be found at your nearest Boots, Jessops, Asda, Persil Service Stores in Sainsbury’s or Fuji Image Service store.




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