Samsung NX500 Sony CyberShot HX90 Canon PowerShot G3 X Panasonic DMC-FZ330 Nikon Coolpix P900 Olympus Stylus 1s
Samsung NX500 Sony CyberShot HX90 Canon PowerShot G3 X Panasonic DMC-FZ330 Nikon Coolpix P900 Olympus Stylus 1s
  News Headlines APPLE CANON FUJIFILM HTC HUAWEI LG MICROSOFT NIKON OLYMPUS PANASONIC PENTAX SAMSUNG SONY  
Lets Go Digital
 
     
Powered by True
Counted by OneStat.com
SMaL enables ultra-thin RadioShack digital camera
Dennis Hissink : September 23th 2004 - 11:33 CET
Digital Camera Review Test Appareil Photo Numerique Prueba camara digital Digitale Camera Test Dijital Kamera Incelemeleri Digitalkamera Test Digitalkamera
SMaLSMaL Camera Technologies, a developer of digital imaging solutions and the enabler of award-winning super-thin digital cameras, announced that it has enabled the FlatFoto digital camera from RadioShack. The 1.3 Megapixel FlatFoto is the second in RadioShack's series of thin, stylish, easy to use cameras based on SMaL designs. It is available today in nearly 7,000 RadioShack stores and at www.radioshack.com at a suggested retail price of $69.99. The FlatFoto, measuring a slender 11.2 mm thin, is based on SMaL's Ultra-Pocket 2 rapid development kit. The kit features industry-leading low power (Longevity), Autobrite wide dynamic range technology, and high integration, all due to SMaL's proprietary CMOS image sensor and ASIC controller.
SMaL enables ultra-thin RadioShack digital cameraThese technological advances allow consumers to take more than 1,000 pictures on a single charge of the FlatFoto and never worry about the camera's battery running low or needing to be replaced. Additionally, each SMaL-enabled camera automatically recharges itself each time the camera is connected to a computer via the supplied USB cable. SMaL's Autobrite technology allows consumers to capture crisp details without worrying about backlighting or glare, because it automatically adjusts the exposure so that details in both bright and dim areas of an image are clear.

"The release of a second generation super-thin SMaL-enabled camera by RadioShack has helped the mass market embrace the idea of stylish, affordable, easy to use, take anywhere cameras," says Tim Emery, vice president of sales of SMaL Camera Technologies. "We look forward to enabling future generations of the FlatFoto family."

Delivering a Turn-key Solution
SMaL delivers a complete solution to OEM manufacturers that features a kit of core components with reference design, offering a turn-key solution and quick time-to-market for their partners. The FlatFoto is based on the SMaL Ultra-Pocket 2 rapid development kit. The kit includes a 1.3 Megapixel CMOS image sensor with Autobrite, ASIC controller, lithium-polymer rechargeable battery, taking lens, optical viewfinder, and complete reference design specifications.

SMaL quickly capitalized on the success of its first-generation private label digital camera by engaging the international award-winning design firm IDEO for the new camera’s industrial design, as well as a leading ODM manufacturer as its manufacturing/assembly partner.

"SMaL's expertise and vision enabled us to pack a lot of style and excitement into an extremely affordable, convenient, and easy-to-use camera," says Stu Asimus, senior vice president and chief merchandising officer of RadioShack. "The unique benefits of the 1.3 FlatFoto provide a great digital solution for first time digital camera buyers, students, and customers looking for an affordable camera with easy-to-use form and function. Also, with its great pricing, the new FlatFoto will be a great giftable item for birthdays, special occasions or holidays. We're excited that SMaL's complete imaging solution allowed us to hit the market with this innovative new product in time for the second half of the year."

Perfect First Digital Camera
The 1.3 FlatFoto is being marketed as "the perfect first digital camera." It is simple to use and everything is automatic: built-in flash, integrated 16 MB memory, rechargeable battery during USB picture download, SD card slot for easy memory expansion, auto power off, and Autobrite intelligent exposure technology. The bright red, durable metal camera body is designed to be taken everywhere so you never miss great moments.




   Read the special Photokina report
   Next  Apacer introduces Share Steno CD211 storage device
   Previous  Microsoft announces Canon's support of MTP
   News by brand:SMaL
   News by category:New digital cameras
   News by brand and category:SMaL New digital cameras


LetsGoDigital digital camera magazine
Latest SMaL New digital cameras
First single-use digital camera with colour LCD
SMaL enables slim & stylish digital cameras by NHJ
 
Twitter LetsGoDigital
Latest news headlines
Leica Titanium special edition camera
Huawei P9 becomes best smartphone in Europe
Huawei P9 Dual-SIM Android smartphone
Huawei Premium Android tablet
Huawei and Leica to open optical research center
Nokia 216 mobile phone
SanDisk 256GB waterproof microSD memory cards
Fujifilm Frontier DE100 inkjet printer
Nikon KeyMission Action Cameras
Nikon School online photography & video classes
Sony BRAVIA 4K HDR TV series
Rollei ePano Selfie accessory
Olympus FL-900R flash
Olympus M.Zuiko Digital ED 12-100mm lens
SanDisk 1 Terabyte SDXC memory card
   
CanonCasioFujifilmNikonOlympusHTCSamsungSonyPanasonicNokia
  Accessories Android Apps Camcorders Digital cameras Mobile phones Smartphones Software Tablets   CES CeBIT Gadgets IFA Photokina PMA