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Nikon introduces the new Coolpix 4800 camera
Dennis Hissink : September 16th 2004 - 08:00 CET
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NikonNikon, a world leader in film and digital cameras, today announced the introduction of the COOLPIX 4800. A high-quality compact digital camera combining 4.0-effective megapixel performance, a versatile 8.3x optical Zoom-Nikkor ED glass lens and a range of functions that make operation exceptionally easy, the COOLPIX 4800 brings new fun and flexibility to the digital shooting experience. One of the most distinctive features of the COOLPIX 4800 is its powerful 8.3x optical Zoom-Nikkor ED lens. Offering a focal range equivalent to that of a 36-300mm lens in 35mm photography and fast 1.3-second operation across its entire range, it enables all kinds of compositions ranging from wide-angle scenes to close telephoto shots.
Nikon introduces the new Coolpix 4800 cameraWithin its compact body dimensions, it incorporates one lens with two aspherical surfaces in addition to its two ED glass lens elements, and it also has a macro function which offers shooting from as close as 1cm (0.4 inches).

Despite its wide-ranging capabilities, the COOLPIX 4800 is easy to operate. Its lightweight body is more compact than any other digital camera in its class, and it has a well-designed grip that makes it easy to hold while shooting. Furthermore, all the mode dials and controls are located on the back of the camera body to enable more intuitive control and each button has one function to eliminate confusion. A high-resolution EVF (Electronic Viewfinder) adds compositional accuracy with a 97% field of view during shooting, and the COOLPIX 4800 also features a large 1.8-inch LCD monitor too, which is ideal for both the shooting and viewing of images.

Nikon digital technologies achieve even higher quality and flexibility. A 4.0-million pixel 1/2.5-inch CCD sensor ensures exceptional clarity. High-precision 256-segment Matrix metering ensures consistently high-quality results when shooting in a wide range of situations. The COOLPIX 4800 also features Nikon's innovative BSS (Best Shot Selector) and AE-BSS (Auto Exposure BSS) functions too. With BSS enabled, the camera takes up to ten images; only the sharpest one will be automatically saved to memory. With AE-BSS enabled, the camera has the power to automatically select one from five shots with the best relative exposure. The COOLPIX 4800 even has the power to excel in low light conditions too - offering noise reduction to maintain the quality of shots with longer exposures, an AF-assist illuminator that supports focusing in dark places and the advantage of a new built-in Speedlight flash.

In many digital cameras, high-level technical advantages cannot be used without a high degree of understanding of camera operation. With the COOLPIX 4800, however, this simply is not the case. A choice of 15 different Scene Modes make it easy to achieve great pictures easily, while four of these modes also offer Scene Assistance which aids in composition in even the most difficult situations.

For convenience in terms of storage, the COOLPIX 4800 is compatible with popular SD memory cards. In addition, the COOLPIX 4800 has approximately 13.5MB of internal memory, which means you're always ready and able to shoot - even when you're not using a memory card. The COOLPIX 4800 allows you to shoot up to an impressive 240 images when running on a single Rechargeable Li-ion Battery EN-EL1, or up to 360 images when using an optional disposable 2CR5 lithium battery.

For images better suited to capturing subjects in motion, the COOLPIX 4800 provides continuous shooting capability for up to 8 images at up to 1.5 fps. It also offers a handy 3 shot buffer function and the innovative Multi-shot function, which allows 16 shots to be taken in succession then combined in a single image. For more expressive capture of movement, the COOLPIX 4800 also offers movie shooting with sound - recording TV-size movies at the smooth rate of 15 fps. The COOLPIX 4800 also boasts a handy Voice Memo function, which allows up to 20 seconds of sound to be added to still images.

The COOLPIX 4800 even has an exciting range of features that add further enjoyment beyond shooting. A useful Time Zone setting makes the COOLPIX 4800 an ideal travel companion, allowing the user to simply choose the appropriate time zone on the camera to set the correct time for wherever they happen to be. Direct printing is possible without the need for a PC whenever the COOLPIX 4800 is used with PictBridge-compatible printers. The COOLPIX 4800 also comes complete with Nikon's new PictureProject software too - an exciting advancement that allows easy viewing, simple editing and a range of other features that add further fun to digital photography.

Sales release schedule: This camera is scheduled for release in Europe from November 2004.
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