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Dennis Hissink : September 13th 2004 - 04:04 CET

SanDisk and APM launch Extreme Adventure Series

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SanDiskSanDisk Corporation announced that SanDisk and American PHOTO magazine will launch the Extreme Adventure Series, a unique opportunity for avid photographers at all skill levels to gain first hand experience by working one-on-one with some of the world’s most famous photographers in six 'extreme' locations around the world starting in 2005. Each travel package will be auctioned off with winning bidders traveling to Florida for Super Bowl XXXIX, Indiana for the Indy 500 Auto Race, Botswana for an African safari, France for the Tour de France, Canada for a polar bear expedition and an exploration to India. The auction can be previewed at (http://www.ebay.com/americanphoto) and bidding will take place from September 10-20, 2004.
SanDisk and APM launch Extreme Adventure Series Proceeds from the auction will benefit the Make A Better Place organization, a not-for-profit arts and education organization that promotes youth development and learning through community service and positive social change (http://www.makeabetterplace.org). In addition, each winning bidder will receive a 1 gigabyte (GB) SanDisk Extreme CompactFlash card, which is specifically designed for harsh weather and rapid-fire shooting.

"The Extreme Adventure Series highlights the types of harsh environments that SanDisk Extreme cards are designed for," said Tanya Chuang, product marketing manager at SanDisk. "From freezing cold to the blistering heat of the desert, SanDisk Extreme cards provide the dependability and speed that professional photographers require to capture their photos. We are very excited to be a part of this program to recognize the top digital photographers who have inspired others with their work."

Richard Rabinowitz, publisher of American PHOTO, said, "SanDisk is a key supporter of digital photography and their sponsorship of the Extreme Adventure Series is greatly appreciated. This program is a great way for photo enthusiasts to learn directly from the masters of the craft in a hands-on, one-on-one basis. There's no better way to learn than being out in the field in the midst of the action."

Selected photographers include:

Bob Straus, sports photographer, for Super Bowl XXXIX
Adam Jones, fast-action and commercial photographer, for the Indy 500
James Porto, travel photographer, for the safari to Botswana, Africa
Lou Jones, action photographer, for the Tour de France
Rick Sammon, travel photographer and best-selling author, for the polar bear expedition in Canada
Steve McCurry, photojournalist and author, for the journey to India.

SanDisk Extreme CompactFlash cards are specifically designed for professional digital photographers who require high-speed cards with the utmost reliability to quickly shoot many high-resolution pictures. Each card features a minimum write speed of 9 megabytes per second (MB/sec.) and a minimum read speed of 10MB/sec. With their rugged construction and fast write and read speeds, SanDisk Extreme cards have become the choice for many outdoor photographers and adventurers. They have been tested to operate in climates that range from a low of –13 degrees Fahrenheit (-25 degrees Centigrade) to a high of +185 degrees F (+85 degrees C).

SanDisk Extreme cards, sold at photo specialty stores and on-line, are available in CompactFlash, SD and Memory Stick PRO formats, and range in storage capacity from 256MB to 2GB. They feature RescuePRO software to recover accidentally deleted images.

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