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Dennis Hissink : July 28th 2004 - 13:30 CET

Fujifilm unveils new 6.3 Megapixel FinePix E550


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FujifilmFujifilm today announced the launch of the FinePix E550, which heads up the company┬┤s new, no-nonsense 'E' range of digital cameras. Featuring manual controls and boasting major sensor refinements, the 6.3 megapixel FinePix E550 is a competitively-priced digital camera with tremendous hidden strength, giving the ideal balance of form and function. Fujifilm has made great strides to develop its celebrated Super CCD HR sensor and processor technology for the FinePix E550. This latest sensor enhancement gives the camera the capability of low sensitivity and a higher signal-to-noise ratio, both contributing to superb image quality. Alongside powerful sensor improvements, the FinePix E550 features a 4x zoom lens.
Fujifilm unveils new 6.3 Megapixel FinePix E550This gives a focal length equivalent to 32.5mm - 130mm on a 35mm camera, and a 6.3 million effective (12.3 million recorded output) pixel count. The high pixel output ensures that picture enlargements maintain exceptional sharpness and detail.

The FinePix E550 is housed in a sturdy casing and has a 2-inch screen. The larger screen makes it easier to view photographic subjects, and also benefits those photographers that wish to view and edit their images on the move, without needing to preview them on a PC screen. The new camera is also PictBridge compatible, which means that images can be printed directly from the camera, without the need for a PC.

The FinePix E550 will fit into your coat pocket and has a robust, easy-to- grip design that is great for photographers who find smaller cameras a little fiddly. The camera is perfect for enthusiasts and more serious photographers alike, with its range of manual features and uncompromising image quality. The FinePix E550 will be available in September 2004.

FinePix E550 features at a glance:
- Newly-developed Super CCD HR sensor with 6.3 million effective pixels (delivering 12.3 million recorded pixels)
- 4x optical zoom lens equivalent to 32.5mm - 130mm on a 35mm camera
- High resolution 2-inch LCD screen for extra clarity and detail
- Multiple exposure modes including aperture priority, shutter priority and manual modes
- RAW file format enabling unprocessed file saving
- Low sensitivity setting of ISO 80 for photography in bright conditions with low noise
- High quality 640 x 480 movie mode at 30 frames per second with sound
- A/V socket for playback on a compatible TV
- Powered by 2 x AA batteries
- xD-Picture Card providing large storage capacity, lower power consumption and fast write speeds (16MB to 512MB capacities currently available)
- PictBridge compatibility for direct printing without a PC




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