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Three TIPA Awards - a hat trick for Olympus
Dennis Hissink : June 14th 2004 - 12:38 CET
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TIPAThis year, Olympus won three of the highly coveted TIPA Awards. The ZUIKO DIGITAL ED 150mm F2.0 was praised as the 'Best Hi-End Lens', the CAMEDIA C-310 ZOOM received the award for 'Best Digital Budget Compact Camera’ and the Olympus µ[mju:]-III 80 was named ?Best 35mm Compact Camera'. Each year, the Technical Image Press Association (TIPA) confers awards to products and technologies of special distinction across a number of areas in the field of photography. The association membership comprises 31 publications across 12 countries. The Official Comments of the TIPA Awards jury is now available in several languages on the website of TIPA. The three TIPA Awards are valid from August 1 2004 to July 31 the next year.
Three TIPA Awards - a hat trick for Olympus'Best Hi-End Lens': ZUIKO DIGITAL ED 150mm F2.0
Olympus won a TIPA award in the area of professional photographic equipment. The jury chose the ZUIKO DIGITAL ED 150mm F2.0 from the Olympus E-System because it gives photographers " ... a combination of telephoto power and wide aperture that is not available from 35mm-based systems. With an optical design optimised for the unique demands of digital capture, this lens continues the commitment by Olympus to exploit the advantages of digital capture, rather than working around problems inherited from film cameras."

'Best Digital Budget Compact Camera': CAMEDIA C-310 ZOOM
The 3.2 million pixel C-310 ZOOM compact zoom model was designed for newcomers looking to investigate the possibilities that digital photography has to offer. Launched in March 2004, sales figures of this stylish camera model have already exceeded expectations. Delivering a special blend of design, performance and handling at an attractive price, this model also caught the attention of the TIPA jury: "Olympus continues to blur the boundaries between conventional film cameras and the latest digital models both in terms of styling and price. Clearly demonstrating that high quality and sleek styling do not need to be expensive luxuries, the CAMEDIA C-310 ZOOM, boasting a high resolution and flexible zoom lens, is a worthy winner from one of the biggest names in photography."

The third award went to the µ[mju:]-III 80, an film-based ultra-compact camera with waterproof protection.
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