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Nikon announces partnership with TiVo Inc.
Dennis Hissink : June 17th 2004 - 02:49 CET
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 Nikon, the world leader in photography, announced a partnership with TiVo Inc., the creator of and a leader in television services for digital video recorders (DVR), to deliver professional photography images from world-renowned artists to all TiVo Series2 subscribers connected to a home network. Beginning today, TiVo Series2 subscribers can view images from Nikon's "Legends behind the Lens" through the home media features. The first in a series of artist's highlighted by Nikon will be Joe McNally, the award-winning photojournalist known for his incredible versatility, technical mastery and use of creative lighting to capture interesting and engaging photographs.
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 Additionally, TiVo Series2 subscribers who buy a Nikon Coolpix digital camera this Fall will have an instant connection to TiVo home media features through Nikon's PictureProject Software. This new application will make it simple for anyone to easily publish their albums to their Home Theatre or TV through TiVo.
"The explosion of the digital photography category has led to many images being viewed on computer screens and laptops, when they really should be shared with the entire family on the TV in the comfort of the living room," said Jerry Grossman, vice president of marketing for Nikon Inc. "TiVo home media features bring digital photography into the living room in a fun and easy way. We are excited to be able to share our award-winning photography with TiVo Series2 subscribers and the opportunity to expand our brand
awareness."
"With home media features from TiVo now included in the service for all TiVo Series2 subscribers, accessing and viewing digital photos on your TV is easier than ever," said Susan Cashen, vice president of marketing at TiVo. "Our partnership with Nikon delivers on our commitment to connect subscribers to all the digital content they love, not just TV."
Each month, TiVo Series2 subscribers will be able to access new images and biographies from Nikon's portfolio of award-winning professional photographers. Additional information about the featured photographers is available at http://www.nikonnet.com. |
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