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Dennis Hissink : May 27th 2004 - 20:30 CET

HP introduces HP Everyday Photo Paper

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HPHP continues to simplify and expand consumer access to superb digital photo prints with its latest photo paper product introductions. A cost-effective alternative to plain paper, HP Everyday Photo Paper is now available in handy snapshot size of 10x15 cm in a 100 sheets pack, and new trial-size packs of 25 sheets of A4 to allow consumers new to digital photography to experience the brilliant print quality possible. For more experienced users of digital photography, HP also offers its renowned HP Premium Photo Paper in a new satin-matt finish in 10x15 cm size and HP Premium Plus Photo Paper in a new A3 size. Consumers no longer have to go outside their homes to reproduce their precious memories through traditional film processing outlets.
HP introduces HP Everyday Photo PaperNow they can have instant access to digital photo printouts, all at the touch of a button. By offering a wide variety of affordable, specially designed printing papers for every need from entry level to professional, HP continues to encourage everyone to enter the world of digital photo printing and bring their images to life.

"Currently, 70% of inkjet photo print-outs are still printed on plain paper, which is not designed to display the true vitality and potential of digital photo printing. It is only by printing on specially designed paper that consumers can really see the brilliant quality that digital imaging can deliver," explains Kim Holm, Vice President and General Manager, HP IPG Supplies EMEA.

HP Everyday Photo Paper
Opening the door for everyone to experience and enjoy the quality of digital photo printing, the HP Everyday Photo Paper offers an affordable alternative to printing on standard plain paper. Whereas standard plain papers have a rough and uneven surface, HP Everyday Photo Paper features a semi-gloss finish that is smooth to the touch and also heavier in weight at 170g/m2. Breakthrough HP multi-layer coating technology ensures that printed colours are absorbed in the upper layers, resulting in bright, vivid colour prints.

"All of our new HP photo papers allow consumers to unleash their creative talents and produce outstanding results every time they print; whether they prefer handy snapshots or larger professional style prints. Our choice of HP Everyday Photo Paper bridges the gap between plain and photo paper and is so affordable that consumers can even enjoy the quality of digital photo printing on a daily basis," explained Stephan Batteaux, HP Marketing Manager, Media and Large Format Supplies, HP IPG, EMEA.

Available in two sizes, A4 and the new size of 10x15 cm for handy snapshots, HP Everyday Photo Paper is ideal for the every day printing of photos from email or the Internet as well as any creative photo projects. Consumers can use the snapshot size paper to easily printout their favourite photo memories and instantly share them with friends and family. The cut-off tabs on the sides of the paper make handling the printed images easy and also avoid unnecessary fingerprint marks. The 10x15 cm size is available in 100 sheets pack, matching 3 traditional film rolls of 36 pictures.

HP Everyday Photo Paper, A4 size, is now available in cost effective trial size packs of 25 sheets, allowing consumer to experience the printout quality before purchasing larger amounts for extended daily use. HP Everyday Photo Paper may also be purchased in100 sheet packs for extended usage.

HP Premium Photo Paper
If digital photography users at home or in the business environment require a more professional style of photo-print, HP Premium Photo Paper is ideal with its heavier weight of 240g/m2 and higher image quality. Supporting the increased demand for 10x15 cm print outs, HP broadens the choice of finishes in the snapshot size with its new satin-matt finish, available in 20 sheet packs.

HP Premium Photo Paper is now available in A4 and 10x15, in both glossy and satin-matt finish.

HP Premium Plus Photo Paper
For long lasting, professional photo prints, HP offers HP Premium Plus Photo Paper. Now available in A3 for enlargements in a 20 sheet pack size, as well as A4 and 10x15 cm, the range of sizes provide a broad choice for consumers.

According to Wilhelm Research, black and white images can resist noticeable light fading for 115 years when created using HP Premium Plus Photo Paper, the HP Photosmart 7960, and HP No. 59 grey photo inkjet print cartridge. Alternatively, when printing full colour images with the HP No. 57 and 58 photo inkjet print cartridges, the printed images can resist fading for up to 73 years, longer then traditionally processed photos, so even displayed prints can stay rich and vivid. The new A3 size HP Premium Plus Photo paper is designed to work with the Deskjet 9600 series. These are A3 capable photo printers launched last year for enlargements that resist fading for generations.

HP Premium and Premium Plus Photo Papers
Both HP Premium and HP Premium Plus Photo Papers deliver superb colour-rich printed quality when images are produced on HP printers with HP original inks.
In addition to superior image quality and fade resistance, HP Premium and Premium Plus Photo Papers are easy to use. They feature a unique back coating that prevents sticking and allows unattended printing of multiple prints. A durable coating minimizes scratches and fingerprint marks.

All HP coated photo papers and original inks are truly optimised for use with HP inkjet printers, designed together, to work together delivering exceptional results every time.

Availability in Europe
The new HP Premium Plus Photo Paper is available in Europe from Feb 1st 2004.

HP Premium Plus Photo Paper, glossy (Q5496A), 280g/m2
• A3 size (279 x 420 mm), 20 sheets

The new HP Premium Photo Paper is available in Europe from May 1st 2004.

HP Premium Photo Paper, satin-matt (Q5436A) 240g/m2
• 10x15 cm plus tear-off tab, 20 sheets

The new HP Everyday Photo Paper formats are available in Europe from May 1st 2004.

HP Everyday Photo Paper, semi-glossy (Q5441A) 170 g/m2
• 10x15 cm, 100 sheets

HP Everyday Photo Paper, semi-glossy (Q5451A), 170 g/m2
• A4, 25 sheets

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