Nikon D7100 Canon EOS Rebel T5i Nikon D3300 Canon EOS 1200D Sony A5000 Nikon D4S
Nikon D7100 Canon EOS Rebel T5i Nikon D3300 Canon EOS 1200D Sony A5000 Nikon D4S
  News Headlines Apple Canon Casio Fujifilm HTC LG Nikon Nokia Olympus Panasonic Pentax Ricoh Rollei Samsung Sony  
Lets Go Digital
 
     
Powered by True
Counted by OneStat.com
Pixology launches in-camera red-eye solution
Dennis Hissink : May 27th 2004 - 02:30 CET
Digital Camera Review Test Appareil Photo Numerique Prueba camara digital Digitale Camera Test Dijital Kamera Incelemeleri Digitalkamera Test Digitalkamera
PixologyPixology plc, the digital photographic software expert, announces the launch of Embedded Pixology IRISS, an automatic solution for removing the problem of red-eye instantaneously, at point of source, as the image is taken in the digital camera. Developed six months ahead of schedule in a successful collaboration with Texas Instruments Incorporated (TI), the new product is now available on TI's digital media processor, which manages the majority of a digital camera's image processing once the image is captured. Pixology and TI, the world leader in digital signal processing technology, have jointly developed a unique method of embedding Pixology IRISS onto a camera chip and have optimised it for the digital media processor.
Pixology launches in-camera red-eye solutionThis enables Pixology's award winning red-eye detection and correction technology to run automatically when a digital image is captured and is still in the camera.

Compatible with any flash-enabled digital device such as digital cameras, PDAs and camera phones, the embedded chip technology has been designed to exceed existing market benchmarks for performance in terms of speed, image size and memory requirement.

Embedded Pixology IRISS will also allow original equipment manufacturers (OEM) to offer customers the established benefits of Pixology's red-eye detection such as improved battery life. Since the problem of red-eye is exacerbated the closer the flash is to the lens, it will also facilitate more flexible product design and the current trend towards smaller, more compact cameras and is also the perfect solution for in-mobile camera phones.

Despite the advent of digital photography, red-eye, caused by the reflection of light from the flash off blood vessels in the retina, remains one of the biggest problems within consumer photography and ruins millions of pictures.

Yuval Yashiv, CEO of Pixology plc, said:

"The fact that we are able to announce this launch well ahead of schedule is testament to the quality of our technical staff and the excellent partnership we have formed with TI. Considering the high percentage of pictures that suffer from red-eye problems, the consumer benefit that IRISS enabled cameras can offer is significant. Most consumers just want to print and share their photos rather than fix them. Embedded Pixology IRISS allows them to do just that and will become a standard feature in a number of applications from digital cameras to camera cell phones. I am delighted that TI is now able to offer this technology as a regular feature in its digital camera chips, should the customer wish to do so."

David Pahl, Business Manager for TI's Digital Camera Solutions group, said:

"Texas Instruments firmly believes that in-camera editing is the next 'big thing' on the horizon for the evolution of digital camera features and functionality. With its advanced IRISS software, Pixology is clearly positioned to lead in this space, driving the forefront of what will inevitably prove to be one of the digital imaging market's most significant developments to-date."

TI's digital media processor family of products are optimized for digital camera applications, leveraging a highly efficient, low-power TMS320C54x digital signal processor (DSP) core, an ARM RISC processor, plus video and imaging coprocessors to improve performance. The flexibility and programmability of the digital media processors enable camera manufacturers to expand the breadth of their portable imaging and multimedia products while reducing development costs.
   Next  HP introduces HP Everyday Photo Paper
   Previous  SanDisk introduces its Mobile products line
   News by brand:Pixology
   News by category:Innovations
   News by brand and category:Pixology Innovations
   Canon EOS 700D - $749.00
   Nikon D7100 - $929.00
   Panasonic Lumix DMC TZ40 - $
   Sony CyberShot DSC HX300 - $398.00
   Canon IXUS 255 HS - $249.00
   Panasonic Lumix DMC TZ35 - $209.99
   Canon PowerShot SX280 HS - $
   Canon EOS 1100D - $299.00
   Sony CyberShot DSC HX50V - $318.99
   Nikon D5300 - $846.95


LetsGoDigital digital camera magazine
Twitter LetsGoDigital
Latest news headlines
Sony data projectors
Sony Laser Projector
Sony 4K Projector
Nokia Lumia 530
Samsung Curved UHD TV available for pre-order
Mobile Photo Gallery
Canon digital camera manufacturing milestone
Samsung Milk free radio service
SDHC memory cards with embedded wireless LAN
Canon imageFORMULA DR-C225 scanner
Orange Android smartphones
Navigation App for Sony Xperia smartphones
Apple iTunes Festival London
Samsung Galaxy S5 cases
LG G3 Beat
   
CanonCasioFujifilmNikonOlympusHTCSamsungSonyPanasonicNokia
  Accessories Android Apps Camcorders Digital cameras Mobile phones Smartphones Software Tablets   CES CeBIT Gadgets IFA Photokina PMA