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Kodak unveils new EasyShare DX7440 camera
Dennis Hissink : May 4th 2004 - 13:13 CET
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KodakJust when you thought there are no cameras left to be introduced Kodak unveils a new 4 Megapixels digital EasyShare camera. The new EasyShare DX7440 combines high-performance photographic control, a professional-quality Schneider-Kreuznach Variogon 4x optical zoom lens (equiv. 33-132mm on a 35mm camera) and a rapid 0.2-second click-to-capture rating. Working with renowned German professional optics designer Schneider-Kreuznach, Kodak equipped the camera with an f/2.8 – 9.5 aspheric lens to provide striking edge-to-edge brightness and sharpness across the frame. Image quality is unsurpassed when compared to other 4 MP cameras, thanks in part to the Kodak Color Science image processing chip.
Kodak unveils new EasyShare DX7440 cameraThis high-performance digital signal processor with professionally-derived image process engineering, including Kodak’s legendary white balance algorithms, quickly and precisely analyzes lighting conditions and colour balance to deliver exacting sharpness, exceptional colour accuracy, and proper exposure.

The DX7440 camera's precision low-light auto-focus system combines rapid phase detection with highly accurate through the lens (TTL) contrast detection to sharply define a subject, even in almost complete darkness. Continuous auto focus also delivers rapid click-to-capture (0.2 seconds) to precisely freeze action at a desired moment. Selectable focus zones and exposure metering allow exacting control over each scene, while standard and fine JPEG compression settings give users more power over their file sizes and quality.

The DX7440 camera offers fully automatic mode for effortless point-and-shoot picture taking, as well as 16 automatic scene modes (e.g., sport, portrait, night, landscape, beach, snow, and macro) that help obtain the best shot in a variety of settings. In addition, manual control mode permits independent aperture settings, shutter speed (1/1000 to 64 seconds), exposure compensation and bracketing, and ISO equivalents for advanced photographers.

Aperture priority, shutter priority, program and custom modes put more control in photographers' hands, while first and last burst modes, flash compensation, and selectable sharpness provide additional levels of control. Demanding photographers will also appreciate the camera’s large, 2.2-inch, high-resolution (153,000 pixels) LCD screen, up to 8X picture magnification in review mode, and highly responsive operation.

This latest EasyShare DX model includes Kodak's new 'camera favourites' feature. With a touch of the red-jewelled Share button, people can store up to 200 pictures in an on-camera digital album. These pictures can then be shared anytime on the camera's large, 2.2-inch, high-resolution (153,000 pixels) indoor/outdoor LCD screen. The Share button also allows someone to immediately select photos for printing and even e-mailing, with up to 32 e-mail addresses stored in the camera's memory.

For settings requiring more than a still image, the DX7440 camera can capture both full-motion video (24 frames per second at 320x240 pixels) and TV-resolution video (VGA; 640x480 pixels at 13fps) with capacity dependent on available memory (32MB internal memory included; additional memory may be added via the SD card/Multimedia Card expansion slot).

Automatic picture rotation makes pictures taken vertically appear right side up on the camera, computer screen or television. The camera is always ready to snap a picture by simply depressing the shutter button, regardless of which capture mode or menu is active, a feature unique to EasyShare cameras.

The DX7440 camera will be available in June 2004.
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