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The Olympus e-magazine
Dennis Hissink : May 3th 2004 - 09:00 CET
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 With the new Olympus e-magazine, Olympus intensifies direct communication with its customers. The high quality photo magazine from the opto-digital specialist is aimed at all Olympus E-System photographers and will be sent exclusively to participants in the three membership programmes for the digital SLR system. This new publication features an attractive mix of subjects dealing with the Olympus E-System and provides news from the world of photography plus a wealth of striking photos. The 28-page magazine has been published for Olympus Europa GmbH by Haymarket Customer Publishing in London, Great Britain. It appears four times a year in English, Czech, French, German, Italian and Spanish.
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 The first edition focuses on a rare Olympus event that brings together photographic work from a host of pro photographers and celebrities, including Helmut Newton (who died this January), David Bailey, Richard Hamilton and Dennis Hopper: Olympus Digital Elements 2004. In a separate article, a photo series uncovers fashion’s subconscious side while another presents a track-side look at Ferrari at the Italian Grand Prix. Naturally, all shots in the magazine have been taken with the Olympus E-1. Readers will further find four pages of invaluable expert advice on everything from using the Olympus E-1 for stunning macro photography to the best formats for saving digital photographs.
The Olympus E-System membership programmes
To meet the needs of different Olympus E-System users, Olympus has created three special programmes. (Olympus E-Master for professional photographers, Olympus E-Professional for business users and the Olympus E-Club for ambitious amateurs.) Besides an exclusive service, all programme members also enjoy many other advantages, such as the e-magazine, invites to regional workshops, camps and roundtable discussions, access to the users-only area on the www.olympus-pro.com site, product registration plus customer support via a free-phone number.
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