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SanDisk to offer miniSD Cards at retail in Taiwan
Dennis Hissink : April 21th 2004 - 12:21 CET
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SanDiskSanDisk announced that it will start to sell miniSD memory cards through retail stores in Taiwan starting in May. SanDisk miniSD cards will be offered in capacities that range from 32 megabytes (MB) to 256MB. SanDisk miniSD cards are used to store digital images, video, MP3 files and other data in camera phones and multimedia mobile phones. The announcement was made today in Taipei, where SanDisk and its retail distributor in Taiwan, Princeton Technology C&C Corporation (PTC), held a joint press conference. "The number of mobile phones with miniSD slots is growing rapidly since removable storage is a key advantage for mobile phones that feature storage-intensive features such as digital cameras, MP3 players and games"
SanDisk to offer miniSD Cards at retail in Taiwan"We are working closely with our retail distributor, PTC, to ensure that Taiwanese consumers who use miniSD-based mobile phones and wish to have additional storage will be able to purchase SanDisk miniSD cards from their favorite retail outlets.", according to Nelson Chan, senior vice president and general manager of SanDisk's retail business unit.

The new miniSD card format was introduced by SanDisk for sale to OEM customers in March 2003, and is being sold to consumers through retail outlets with a complementary adapter that converts the miniSD card into the SD card form factor. The adapter allows the miniSD card to fit into existing SD card slots, thereby providing compatibility with the growing number of SD compatible devices in the market.

The new retail miniSD cards will start at 32 megabytes (MB) capacity with higher capacities ranging up to 256MB to be introduced later this year. Suggested retail pricing for miniSD plus an SD adapter, at capacities ranging from 32MB to 256MB is US$44.99 to $94.99 respectively.
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