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LetsGoDigital CeBIT 2004 coverage
Mark Peters : March 28th 2004 - 01:58 CET
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 The CeBIT 2004 show in Hannover, Germany is held on a surface area of 355,000 square meters indoors. The display space is divided between 27 halls, each one measuring between 6,850 square meters and 69,890 square meters in size. One doesn't need a lot of imagination to imagine the large amount of kilometers that has to be covered to visit every hall! Fortunately the team of LetsGoDigital is specialized in digital Imaging that is mainly found in Hall 1. Over 6000 exhibitors came forward from 60 different countries and 43% from outside of Germany. This makes this show the largest from all worldwide organized CeBIT shows.
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 It seems like the economical upturn has begun, almost 50% of the CeBIT 2004 visitors came with actual purchase plans and to make a decision on their final purchase. The number of visitors is 510,000 which is a great number. For the first time in three years the number of visitors raised with an average of 3,400 per day, which confirms that the decision to shorten the show by a day was a good move.
Striking was the absence of brands like Canon, Epson, HP and Adobe. Canon made a clear choice to organize locally aimed events throughout Europe to present her products more directly to the retailer. It still is a pity because the CeBIT is the first really big set up show where consumers can put their hands on practically all new models of almost all brands. The mentioned absent brands shouldn't be missed at the show. The brands that are present with their colorful booths have done their utmost to please the visitor and to treat him with dance and music, extensive product information and many products that can be tried out. And this is why the consumer visits the show, to try out the eventual purchase, to get an impression and maybe swap over to another camera that feels better. Let yourself be guided from booth to booth by LetsGoDigital, in this very busy, well attended CeBIT show in the Hannover Messe in Germany. |
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