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SanDisk introduces Reduced-Size MultiMediaCard
Dennis Hissink : March 19th 2004 - 12:16 CET
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SanDiskSanDisk is demonstrating its complete range of products at the CeBIT 2004 event held in Hannover, Germany. During this event SanDisk introduced a Reduced-Size MultiMediaCard (RS-MMC) aimed at meeting the needs of some of the new multimedia cell phones that require a smaller card. As one of the world's smallest flash memory form factors, this solid-state card is about half the size of a postage stamp (and of a standard MultiMediaCard), measures 24x18x1.4 mm, and is removable. With a mechanical extender, it can be used in any full-sized MultiMediaCard slot as well as SD host devices that support the MultiMediaCard. This new type of flash memory card is one of the latest products that has been added to the extensive range of SanDisk products.
SanDisk introduces Reduced-Size MultiMediaCardBo Ericsson, SanDisk vice-president of product marketing, said "the Reduced Size MultiMediaCard rounds out our flash memory offerings for the mobile phone industry. We now have a complete line of products that will cover every cell phone form factor.", "With the popularity of camera phones, companies are looking for high-capacity memory in smaller components", he added.

The SanDisk Reduced-Size MultiMediaCard comes in 32, 64 and 128 megabyte capacities, and is projected to ship in the second quarter of this year. OEM pricing will range from $14.50 for the 32MB card to $40 for the 128MB card, in volume.

"We believe that this card will be a major driver in cell phones," said Andy Prophet, executive director of the MultiMediaCard Association, based in Cupertino, Calif. "The size is optimal, and it is designed into the handsets of some of the top mobile phone manufacturers in the world. SanDisk’s entry into the market gives the card an extra boost."
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