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Dennis Hissink : February 24th 2004 - 02:53 CET

New Fujifilm FinePix F710 Zoom announced


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FujifilmWe are a little bit behind with some articles due to our trip to the PMA show in Las Vegas and an extra visit to some friends in Florida, so we catch up with the latest Fujifilm digital camera introduction. Last week Fujifilm has unveiled a new addition to its digital camera range based on the company's highly-acclaimed Super CCD SR technology: the FinePix F710 Zoom. The FinePix F710 Zoom enters Fujifilm's range as a partner to the FinePix F700 Zoom, which has won more awards than any other camera in the company's compact digital line-up. The new model ups the ante further with a 4x zoom lens, widescreen LCD display and a pop-up flash. The F700 model will continue to be available alongside the F710.
New Fujifilm FinePix F710 Zoom announcedOne of the first features visible on the FinePix F710 Zoom is a brand new Fujinon 4x optical zoom lens. Fujifilm's optical know-how has succeeded in accommodating this extra lens power in a body of unchanged dimensions. With a zoom equivalent to 32.5mm to 130mm on a 35mm camera, the F710 Zoom goes a little wider and a little longer than the average compact digital camera.

In recognition of the growing popularity of the widescreen format used in a range of consumer electronics products, the FinePix F710 Zoom incorporates a new 2.1-inch widescreen LCD for image capture and playback of 16:9 format images, a picture size adjusted for optimised playback on the now-ubiquitous widescreen television. In addition, printing images is made easier thanks to the inclusion of PictBridge, the industry standard for printing images from a digital camera without using a PC.

Technical reviews confirmed that the FinePix F700 Zoom was a class apart from conventional digital compacts, and the FinePix F710 Zoom shares the revolutionary light capture principle that has made Fujifilm stand out in a crowded market. Super CCD SR has proven itself among experts as a technology that delivers superior dynamic range compared to a conventional CCD. As well as this increased tonal ability, the sensor also achieves significantly reduced noise.

In addition, the design of the F710 has been adjusted to include a pop-up flash, to further distance the flash from the axis of the lens. This refinement will help users to reduce the unsightly effects of red-eye when taking photos indoors or in poor light conditions.

Much like the F700, the FinePix F710 Zoom marries high-end photographic capability and an affordable price. It will make an excellent 'off-duty' camera for the professional, or a compact companion for the enthusiast who will make full use of the camera's many functions.

Adrian Clarke, Director of Consumer Products, Fujifilm, said, "The FinePix F700 Zoom has been bought by many people who were looking to move on from a film SLR, but wanted to lose the bulk without waving goodbye to the creativity. This leads us to believe that the F710 Zoom will also be a hit with that group.

"Recently, the market has witnessed the launch of some very high-pixel cameras that have disappointed with their picture quality. We expect the F710 Zoom to prove once and for all that picture quality is all about what you do with pixels, rather than simply how many there are."

Availability and Pricing
The FinePix F710 Zoom will be available in the UK from leading photographic retailers from April 2004. Pricing will be announced nearer to the date of retail launch.




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