|Casio Exilim EX-Z1000 digital camera review : Although Casio have been part of the digital camera market for years, their market share simply isn't large enough to spark a direct link between the brand name Casio and a digital camera. Nine out of ten times, the consumer connects Casio to calculators, which is, after all, where they enjoyed one of their key successes. Consequently, the fact that Casio were the first to introduce a digital consumer camera in 1995; the Casio QV10, which earned them the highest market share ever for a digital camera manufacturer, will come as a surprise to many consumers. It didn't take long, however, for the other photo manufacturers to spring into action, and we soon saw the first models from Canon, Nikon and other well-known manufacturers take their first steps into the market. This signalled the end of Casio's predominant market share.
Casio digital cameras - Market share
At the press conference held in May 2006 in Amsterdam, it quickly became apparent that Casio means serious business. Within Europe, their market share is highest in Germany; where they hold a share of 13%. However, when looking at a country like the Netherlands, where Casio have a market share of a mere 2%, or the United States, where they've seized 3%, Casio clearly face a major challenge. On the other hand, seeing as the shares can't go much lower, the only way is up, and Casio thus have plenty of opportunities to increase their market share.
Casio EX-Z1000 - 10 Megapixel zoom camera
With the introduction and the availability of the world's first 10 Megapixel zoom camera, Casio shows they fully intend to keep to their word. The Casio Exilim EX-Z1000 is equipped with a 1/1.8 inch CCD image sensor and a 3x optical zoom. In addition, the Casio EX Z1000 incorporates a variety of technical innovations, both in software and hardware. The Casio Exilim EX Z1000 digital camera features, for instance, a 2.8 inch wide display, which is in fact the world's first 2.8 inch wide monitor.
Casio Exilim EX Z1000 - ISO values
Furthermore, the Casio EX Z1000 offers a range of ISO values that can be set from 50 up to 400 ISO, with a bonus of 800 and 3200 ISO, a wide array of pre-programmed scenes (37 in total), and a so-called Anti Shake DSP. The camera is remarkably economical with its energy; it offers an average amount of 360 images when working with a fully charged battery, which equals 780 minutes of continuous play back (according to CIPA calculation).
Casio Exilim Z1000 - Megapixel race
The introduction of the Casio Exilim EX Z1000 digital camera makes it clear that Casio want -and are able- to meet the requirements of both the top and the bottom layer of the Megapixel market. In fact, they clearly take a stand, and decidedly turn their back on the alleged stop of the Megapixel race that the leading camera manufacturers seem to have declared. According to Casio, the interest for 7 - 8 Megapixels and higher is a strongly increasing market, and it is therefore simply a must to meet this demand.
Casio Exilim EX Z1000 review
The specifications of the Casio Exilim Z1000 are clear; Casio break a lance for the 10 Megapixel image sensor. We had the opportunity to use the new Casio Z1000 digital camera in practice, and put the new functions and innovations to a series of extensive tests. The results can be read in the following Casio Exilim EX Z1000 digital camera review.
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