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Canon PowerShot A640
Ilse Jurriën : August 24th 2006 - 08:14 CET
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CanonCanon PowerShot A640 digital camera : Canon’s new PowerShot A640 compact digital camera combines functionality with photographic simplicity, all in a compact form factor that fits snugly in the hand. This 10.0 megapixel camera packs a high resolution punch to ensure that consumers’ most cherished memories are clear and crisp today and for years to come. The new PowerShot camera will be in stores this October for estimated selling prices of $399.99. Named for their use of AA batteries, Canon’s A-series digital cameras offer comfortably placed controls and feature high image quality in order for consumers to capture, save and share images of meaningful memories, personal milestones and family functions.
Canon PowerShot A640Canon PowerShot digital cameras
“All of our A-Series PowerShot digital cameras offer consumers an easy transition from traditional film cameras to digital imaging based on form factor, ease-of-use and design,” explained Yukiaki Hashimoto, senior vice president and general manager of the consumer imaging group at Canon USA, Inc. “The Canon PowerShot A-640 continues Canon’s long-standing tradition of providing consumers with imaging excellence in an affordable and uncomplicated package.”

Canon PowerShot A-640 - 2.5 inch LCD screen
The PowerShot A640 digital camera is equipped with a high resolution 10.0 Megapixel CCD. The new Canon camera features a high-quality Canon 4x Optical Zoom lens, an optical viewfinder, and a 2.5-inch Vari-Angle LCD screen.

Canon PowerShot cameras - Number 1 market position
As America’s choice for digital cameras, The NPD Group reports that Canon has maintained its number one market position throughout the 2006 first half, with 23.0 percent unit share. In fact, the NPD Group’s top 10 digital camera listing has included at least two of Canon’s PowerShot A-series cameras within the 2006 first half as well.

Canon PowerShot A640 - Shooting modes
The new PowerShot A-Series digital camera is equipped with Canon’s nine-point AiAF “Smart” autofocus system. The Canon A640 offers 21 shooting modes, the standard shooting modes are Full Auto, Program, Manual, Shutter-priority, and Aperture-priority. Additional modes include Portrait, Landscape, Night Scene, Special Scene (10 varieties), Stitch Assist and Movie. Two new shooting features for the PowerShot A-640 are Safety Zoom and Digital Tele-converter. The Safety zoom function allows users to comfortably explore digital zoom without sacrificing image quality while the new Digital Tele-converter digitally emulates having a traditional tele-converter attached.

Canon A640 - VGA Movies & LCD screen
The Canon PowerShot A-640 digital camera is also capable of recording VGA movies with sound at 30 frames per second for up to 36 minutes per clip with optional high-capacity 4GB SDHC memory cards, making the new PowerShot digicam perfect for capturing memories in motion. The new cameras’ grips is ergonomically improved, and the control layout is even easier to use then before. The large and bright 2.5-inch LCD screen features TFT design for a wide viewing angle, and the size of the screen makes it easier to read menu settings and preview their photos.


Canon PowerShot A640

Canon Power-Shot A 640 - My Colors mode
Canon’s enhanced (from previous models) ‘My Colors’ mode provides PowerShot users with an incredible range of creative photo effects, which can be accessed directly from the camera with no need for post-processing in a computer. Consumers can adjust a specific color within an image to modify the look and feel of their picture. Available My Color playback modes include Vivid Blue, Vivid Green, and Vivid Red; lighter and darker skin tones, as well as options for creating black & white, sepia, neutral and positive film effects. Where previously, users could only enable ‘My Colors’ while shooting, the updated My Colors mode lets users retouch captured images as well, without the need for special software applications or tools.

Canon A-640 - DIGIC II image processor
Because of Canon’s proprietary DIGIC II (Digital Imaging Integrated Circuit) image processor, consumers can enjoy long battery life, smooth operation, accurate color reproduction, and excellent image quality. The DIGIC II chip combines the roles of image processing and camera function control into one chip, resulting in faster display and write times for each image and lower power consumption, which extends battery life.

Canon PowerShot A 640 - Print/Share Button
With the Canon A640 and Canon's photo printers, consumers can enjoy a complete digital imaging solution from nearly anywhere. Located on the backside of the new PowerShot A-Series digital camera is the Print/Share button. This button simplifies and accelerates direct printing to compatible Canon and PictBridge enabled printers and one-touch image transfer to computers for use with image processing programs, uploading to the Internet, or as email attachments. When consumers connect their camera to a compatible printer or computer via the supplied USB cable, the Print/Share button illuminates to let the user know to press the Print/Share button to begin the printing or downloading process.

Canon PowerShot A640 camera kit
The PowerShot A-Series digital camera kit includes a USB cable, audio and video cable, wrist strap, 16MB MultiMediaCard and AA-size alkaline batteries as well as the Canon Digital Camera Solution Disc Version 2.9, featuring the latest versions of Canon’s powerful software.

Canon A640 - Optional accessories
• High Power Flash - HF-DC1
• Underwater Housing - WP-DC8
• Conversion Lens Adapter - LA-DC58F
• Wide Converter - WC-DC58N
• Tele-converter - TC-DC58N
• Close-up Lens 58mm 250D
• NiMH Battery & Charger Kit CBK4-300
• AC Adapter Kit ACK900

About Canon USA
Canon USA, Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune's Most Admired Companies in America and is rated #35 on the BusinessWeek list of "Top 100 Brands.” Its parent company Canon Inc. is a top patent holder of technology, ranking third overall in the U.S. in 2004, with global revenues of $33.3 billion.

   Canon PowerShot A640 specifications
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