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Digital asset management system
Ilse Jurriën : September 6th 2006 - 21:05 CET
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Media BeaconDigital asset management system : Graphic Systems Group, announced today that they have installed and implemented a more robust digital asset management system to electronically manage the estimated one million internal and client files. Graphic Systems Group is known for its work with many of New York’s most prominent marketers, including Major League Baseball, Maybelline, Revlon, NBC, and Aéropostale. GSG’s staff is constantly developing new and re-versioned artwork, ads and promotional materials for their clients. The implemented MediaBeacon R3volution digital asset management system enables GSG to accelerate productivity by inventorying production files and page elements in a manner that allows for faster tracking and access.
Digital asset management systemGraphic System - Management system
“BrighTech offers GSG and our clients a revolutionary tool to network our production databases with clients worldwide,” noted Ken Madsen, owner and partner, GSG. Far beyond a standard media asset management solution, MediaBeacon is the premier tool for clients to access and convert production files [in batch process] into the formats they need, on the fly. In other words, a client can download a large string of JPEG files and convert them into GIFs and 3GPPs for internet production applications. For example, 15-second TV spots produced in New York can be transformed into 3GPPs and distributed in Japan as ads on cell phones. MediaBeacon also allows GSG to stay ahead of the curve with conversion to metadata or XMP formats. And because MediaBeacon can sync up with other MediaBeacon databases around the world [as well as non-MediaBeacon data banks], it allows GSG to link small islands of information into one connected continent. Clients everywhere [with permission] will be able to access banks of files quickly and re-purpose digital assets for multi-media campaigns in any format.”

Digital asset management system - Highlights
• Graphic Systems Group installed the new system in June and implemented use by connec-ting their bank of design stations and initiating client access via a secured Internet interface;
• MediaBeacon’s R3volution Enterprise digital asset management software enables firms of all sizes to organize, tag, search, and retrieve files (images, text, audio, video, streaming media, PDF, templates, etc.) for use in advertising, publishing, packaging, commercial printing, and virtually any company in any market that manages digital assets;
• GSG is accepted as New York’s largest production agency, and was recently recognized by Cygnus Publishing as the “top shop” on the East Coast in the magazine’s annual ‘Best of the Best’ rankings.

GSG secure system
The secure system also enables GSG’s clients to view, download and convert production files on the fly, as well as digitally proof jobs online. Installed in June, the MediaBeacon system is already fully operational.

About MediaBeacon R3volution
MediaBeacon allows firms of all sizes to organize, tag, search, and retrieve production files and page elements (images, text, audio, videos, streaming media, PDFs, templates, page layouts, etc.) for use in advertising, publishing, packaging, commercial printing and virtually any company in any market that manages digital assets . In a production environment, the storing and accessing of files, in all of their uses, is formidable, yet critical to meeting client deadlines. The faster users can access file elements for production, the faster jobs are completed, and the more valuable the asset database system becomes to the user. And because it’s the nature of data to be shared, applied and reused, MediaBeacon enables users to securely share, store, search, and access digital assets directly over the Web. MediaBeacon’s R3volution Enterprise DAM platform incorporates a sophisticated metadata driven workflow engine. That, combined with an unprecedented ability to read and write arbitrary RDF/XMP data structures into virtually any file type, provides for an entirely new digital asset management experience.

About BrighTech
BrighTech develops innovative technology and solutions that empower corporations worldwide. BrighTech’s asset management solution, MediaBeacon, automates and streamlines the process of managing digital assets while controlling costs, increasing productivity, and capitalizing on return on investment. BrighTech has focused its engineering expertise on creating flexible and efficient digital asset management solutions for various vertical markets. BrighTech’s flagship product MediaBeacon finds synergy in leading global industries. BrighTech’s success derives from its development of superior software, distributed through a channel of select and qualified product integrators. These integrators provide installation and expert support services for our MediaBeacon customers, and are backed up by BrighTech’s responsive technical and engineering staff. With the advent of the new R3volution Enterprise Software, MediaBeacon has added Professional Services to the implementation process providing leadership in change management for the various teams that utilize the software.

About GSG
GSG is located in the heart of New York City is the largest production agency in Manhattan. Since 1979, GSG has been called upon by the top Fortune 100 companies and others such as Citibank, Elizabeth Arden, Maybelline, Revlon, Estée Lauder, NBC, and Aéropostale for their expertise in production, imaging, and design. Located in a 37,000 sq. foot facility on Union Square, GSG offers every service required to move a project from the cocktail napkin to print, including design, digital photography, retouching, and page-layout, digital printing, and database management services.

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