Nikon D7100 Canon EOS Rebel T5i Nikon D3300 Canon EOS 1200D Sony A5000 Nikon D4S
Nikon D7100 Canon EOS Rebel T5i Nikon D3300 Canon EOS 1200D Sony A5000 Nikon D4S
  News Headlines Apple Canon Casio Fujifilm HTC LG Nikon Nokia Olympus Panasonic Pentax Ricoh Rollei Samsung Sony  
Lets Go Digital
 
     
Powered by True
Counted by OneStat.com
Hitachi 42-inch plasma HDTV
Ilse Jurriƫn : September 4th 2006 - 18:00 CET
Digital Camera Review Test Appareil Photo Numerique Prueba camara digital Digitale Camera Test Dijital Kamera Incelemeleri Digitalkamera Test Digitalkamera
HitachiHitachi 42-inch plasma HDTV : The Ubiquitous Platform Systems Division of Hitachi America, Ltd., today unveiled its latest integrated national advertising campaign, entitled "Power Unleashed," designed to spotlight Hitachi's best-in-class original technologies, unmatched realistic home theater experience and the world's highest resolution 42-inch plasma HDTV. Unique to the industry, world renowned artist, photographer and film director Jean-Paul Goude was enlisted by The Lambesis Agency, Hitachi's national consumer electronics creative advertising agency of record, to create this stunning new advertising campaign highlighting Hitachi's rich, realistic picture quality and lifelike image reproduction.
Hitachi 42-inch plasma HDTVBest plasma home theater display
"The elegant fashion model in a rich red dress combined with the white leopard imagery was chosen to communicate Hitachi's premium market position and realistic picture quality while connecting with the consumer's desire to purchase not only another television but a lifestyle, highlighted by superior design," said Jean-Paul Goude, avant-garde artist, videographer and director. "This campaign is about style and grace as much as it is about having the best plasma home theater display available, enabling viewers to experience film the way those of us directing films intended it to be viewed."

Hitachi "Power Unleashed" plasma HDTV
To further reflect this emphasis on style, the dress and accessories worn by the model in the "Power Unleashed" campaign were created by high fashion designer Azzadine Alaia for his couture line and custom-fitted for the shoot. Hitachi's "Power Unleashed" Plasma HDTV advertising campaign was designed to increase brand awareness and emphasize Hitachi's exclusive technologies through advertising appearances across cable television, print and online media, running nationally between August 2006 and February 2007. Combining sophisticated, aesthetically pleasing designs with next-generation plasma technology, Hitachi's 2006 plasma HDTV line-up includes the world's first 42-inch 1080 plasma panel and 55-inch models that produce deeper, richer colors and sharper images than previous plasma displays.

Hitachi 42-inch plasma HDTV
"We designed this campaign to illustrate how Hitachi's exclusive next-generation plasma technologies allow consumers to experience realistic HDTV digital signals with the highest possible clarity for the absolute best home theater viewing experience," said Daniel Lee, marketing vice president, Hitachi America, Ltd., Ubiquitous Platform Systems, Consumer Group. "All of Hitachi's new plasma displays utilize advanced proprietary technologies developed as a result of Hitachi's substantial investments into its core plasma capability, the end result of which is the most realistic image reproduction and best picture quality possible in your home theater." Considered one of the great creative artists of the twentieth century, Goude became Esquire magazine's art director at the young age of 25, kicking off more than thirty years of work in drawing, poster design, photography, cinema, video and event design. Goude's legendary works include performance and video art and iconic images of Grace Jones, creative, witty and eccentric advertising campaigns for Chanel, Hermes and Louis Vuitton and direction of the epic 1989 French Bicentennial parade.

About Hitachi
Hitachi America, Ltd., Ubiquitous Platform Systems Division, produces and markets a wide variety of digital products for business and consumers. The division's Consumer Group markets high-definition plasma televisions and monitors, LCD projection and flat panel HDTVs, LCD projectors, and DVD camcorders and DVD players. The division's Business Group markets LCD projectors, professional plasma monitors, interactive panels and whiteboards and security and observation system products through value added resellers, system integrators, distributors and OEM. Hitachi has a unique position in the marketplace by manufacturing and developing its own core technologies to provide consumers and businesses with optimal product performance in each of Hitachi's product categories.

   Hitachi UltraVision 32HLT79 LCD TV
   Hitachi 42 inch plasma TV
   Planar Home Theater introduces Xscreen
   Next  Canon leads digital camera market
   Previous  Photokina imaging trends
   News by brand:Hitachi
   News by category:Monitors
   News by brand and category:Hitachi Monitors
   Canon EOS 700D - $749.00
   Nikon D7100 - $929.00
   Panasonic Lumix DMC TZ40 - $
   Sony CyberShot DSC HX300 - $398.00
   Canon IXUS 255 HS - $179.99
   Panasonic Lumix DMC TZ35 - $255.65
   Canon PowerShot SX280 HS - $
   Canon EOS 1100D - $299.00
   Sony CyberShot DSC HX50V - $318.99
   Nikon D5300 - $846.95


LetsGoDigital digital camera magazine
Latest Hitachi announcements
Hitachi Blu-Ray camcorder
Hitachi hosts Japan teachers in North America
Hitachi Hybrid Camcorder
Hitachi products at CES 2007
Hitachi 2.5 Inch CinemaStar hard drive
Hitachi 42-inch plasma HDTV
Hitachi America appoints Vice President marketing
Hitachi 42 inch plasma TV
Hitachi UltraVision 32HLT79 LCD TV
Hitachi Super Pendicular mobile Hard Drive
Hitachi Maxell develops optical storage technology
Hitachi Deskstar used in StoreData Cinema System
Hitachi CinemaStar hard disk drive
Hitachi DZBX35A DVD camcorder
Hitachi DZGX3300A DVD camcorder
 
Twitter LetsGoDigital
Latest news headlines
Canon bridge cameras
Logitech USB headset
Canon PowerShot digital cameras
Canon PowerShot SX520 HS
Canon PowerShot SX400 IS
Firmware update for Fujifilm X-Series cameras
Samsung wearable technology into Trek Bicycles
Samsung Galaxy K zoom
Fujifilm X-mount lenses
LaCie 5TB external hard drives
Samsung Galaxy S5 promotion video
Nanjing 2014 Youth Olympic Games
Pentax K-3 Prestige Gunmetal Edition
Verizon Wireless XLTE
Dual interface USB for Android smartphones & tablets
   
CanonCasioFujifilmNikonOlympusHTCSamsungSonyPanasonicNokia
  Accessories Android Apps Camcorders Digital cameras Mobile phones Smartphones Software Tablets   CES CeBIT Gadgets IFA Photokina PMA