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Ilse Jurriën : August 23th 2006 - 07:00 CET

Olympus Mju 740

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OlympusOlympus Mju 740 digital camera : Photographers who’d like to get a little closer to their subjects should take a good look at the new Mju 740 from Olympus. This latest Mju digital camera features a new 5x optical zoom - great for scrutinising objects a bit further away - and a 7.1 million pixel CCD for photos bursting with detail. Remarkably, this extra zoom power has not affected the size, as the Olympus 740 features a sleek, ultra-compact design and weatherproof metal body - trademarks of the Mju series. A high maximum ISO value gives further protection against blur. For exceptional shooting in low light or at night, the Mju 740 is equipped with BrightCapture Technology, which is now also available in Movie mode.
Olympus Mju 740Olympus Mju 740 - 7.1 Megapixels
Its gently tapered design makes the Olympus Mu 740 a treat to hold, but anyone thinking that the good looks are just skin deep should beware! Inside this beauty is a beast of a lens and a 7.1 million pixel CCD that together deliver razor-sharp photographs. The versatile 5x, 1:3.3-5.0 zoom lens on the Olympus Mju 740 is equivalent to 36-180mm on a 35mm camera, great for capturing more general scenes and then zooming in to scrutinise specific details.

BrightCapture Technology for LCD screen
Thanks to Olympus BrightCapture Technology, framing and taking photos under low-light conditions is no longer a haphazard affair, as the high contrast 6.4cm LCD (with 215,000 pixels!) is around 4x brighter than normal, making aiming the camera significantly easier. BrightCapture Technology also enhances shooting capabilities in a wide range of challenging lighting situations - without always needing to use the flash. This makes capturing the true atmosphere of candle-lit dinners, indoor parties or other night scenes much easier. And even at the high maximum ISO value of 1600 photographers can still take full advantage of the entire 7.1 million pixel resolution. The benefits of BrightCapture Technology are no longer reserved for still image capture, as it is now available in Movie mode for the very first time.

Olympus Mju 740

Olympus Mju digital camera - Scene modes
Achieving great results on the Olympus 740 couldn’t be easier. As well as Auto shooting mode, Olympus has equipped this µ model with a choice of 23 scene modes (including Portrait, Landscape and Sports) that covers just about every common photo situation. Operating this camera is largely intuitive, but should photographers ever need reminding which menu option to select, they can turn to the built-in Guide Function for help. This explains the cameras’ main functions directly on the LCD screen and is a real boon if the user manual isn’t to hand.

Olympus Mju-740 - Battery & Optional underwatercase
Photos and movie files can be stored either on the cameras’ internal memories or on optional xD-Picture Cards. And so that photo shoots can continue over long periods without the need to recharge, this digital camera comes with a high-performance LI-42B lithium-ion battery and charger. Fitting in with today’s more active lifestyles, an underwater case is available as well. The Olympus PT-034 Underwater Case will take the camera down to depths of 40m, so that even creatures of the deep won’t escape the gaze of that 5x zoom!

Olympus PT 034 underwater case

Olympus Mju 740 - Price & Availability
Great ergonomic design, a choice of colours, exceptional zoom performance and BrightCapture Technology - these are the keywords for the Olympus Mju 740! This camera will be in UK stores in September, the suggested retail price of the Olympus Mju 740 will be around £260.00. The Olympus 740 is available in a choice of colours; Moonlight Silver, Twilight Blue or Sunset Red.

Olympus 740 - Features:
• 7.1 million pixels
• Weatherproof metal body
• Colours: Moonlight Silver, Twilight Blue or Sunset Red
• 5x optical zoom (equiv. to 36-180mm on a 35mm model) 1:3.3-5.0
• 6.4cm /2.5” LCD (with 215,000 pixels)
• BrightCapture Technology for better low light photography
• BrightCapture Technology available in movie mode with sound (320x240 pixels at 15fps)
• 23 scene modes (e.g. Beach&Snow, Sunset, Fireworks) and Auto
• Guide Function
• Internal memory plus xD-Picture Card slot
• Multi-language menu with 10 languages
• Possibility to download further 15 languages from the internet
• German, English, French, Spanish, Italian, Russian, Danish, Dutch, Polish, Czech
• Supplied with Olympus Master Software and LI-42B
• Optional Underwater Case (PT-034) available

   Olympus Mju 740 specifications
   Olympus Mju 740
   Olympus Stylus 740 Digital
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